Portland, OR - September 25, 2007 - Attensa, Inc., the leading developer of RSS software for businesses, today introduced a virtual appliance version of the Attensa Feed Server. The new version of the Attensa Feed Server is a virtual appliance that provides enterprise customers with centralized administration, routing, security, search, synchronization, analytics and reporting for enterprise-wide RSS coordination. It brings together all of the tools IT administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall.

Attensa is also offering customers an easy way to evaluate and pilot the Attensa Feed Server with a free trial version which can be downloaded immediately from Attensa.com. The trial version is a fully functional version of the Attensa Feed Server that supports five locally configured users, unlimited groups, unlimited feeds and can be quickly installed on the evaluator's hardware.

Attensa and rPath Partner on Feed Server Virtual Appliance to Alleviate the Configuration and Integration Challenges for Customers

Attensa developed the virtual appliance version of the Feed Server in partnership with rPath, provider of the first platform for creating and maintaining virtual appliances. A virtual appliance is an application combined with a streamlined operating system, offered in a format that runs in virtualized environments.

"Software applications delivered as virtual appliances represent a better way to distribute software, because the typical hassles of installation, integration, maintenance and administration have been removed,” said Marty Wesley, director of product marketing. "End-users will find the Attensa Feed Server to be an ideal way to begin building Enterprise 2.0 appications because it's easy to work with and build on."

To develop the Feed Server virtual appliances, Attensa uses rPath's web-based interface for configuring and maintaining virtual appliances, performing key tasks such as update management, application configuration, license management, and backup.

"Our partnership with rPath is helping us offer new ways for customers to easily experience the benefits of managed RSS for streamlining communications in the enterprise,” said Rich Rudolph, Vice President of Sales and Marketing of Attensa.

The Attensa Feed Server – Putting Web Feeds to Work Behind the Firewall

The Attensa Feed Server can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT networks environments. With the Attensa Feed Server, individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Attensa feed readers for Windows, Mac, Microsoft Outlook, BlackBerry and other mobile phones, and in a secure online reader. Attensa's unique AttentionStream™ synchronization ties the server to the company's desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.

About Attensa

Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.

For more information and to keep informed about new enterprise RSS product introductions, please visit the company's Web site - http://www.attensa.com and at our blog - http://www.attensa.com/blogs/attensa.

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©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

PALO ALTO, CA and PORTLAND, OR – September 5, 2007 – Kapow Technologies and Attensa today announced a partnership to facilitate the adoption and use of Enterprise RSS solutions. The combination of Attensa and Kapow Technologies solutions enable a company and its knowledge workers to mash up and distribute internal and external data feeds via RSS, Atom and XML. The companies have forged joint-marketing plans for the coming quarters, which include an informational webinar to be held tomorrow.

The Kapow Mashup Server gives companies the ability to take any data source with a Web interface, including an RSS, Atom or XML feed, and quickly and easily repurpose it into an enterprise application. Leveraging the data served up by Kapow Technologies, Attensa's Feed Server and feed readers provide a secure managed feed environment for channeling Web feeds to specific users and groups behind the firewall.

“RSS has advanced past its news syndication roots and is now one of the most cost-effective, innovative ways to get access to and repurpose just about any web-based content,” said John Yapaola, COO of Kapow Technologies. “Our partnership with Attensa makes it easy for companies to both create RSS solutions with Attensa and then provide programmatic access to the data via the Kapow Mashup Server. Kapow Technologies and Attensa solutions are perfectly complimentary, and can be implemented easily to deliver full-featured, Enterprise RSS solutions on a timeframe and a budget that are not possible with any traditional software method.”

“Kapow and Attensa are working together to get the right information to the right people at the right time,” said Charlie Davidson, CEO of Attensa. “Together we are helping companies streamline communications and maximize their return on investment on internal and external content by making it easy to create and securely distribute web feeds containing critical business information.”

Webinar Tomorrow
To further illustrate the power and the benefits of Enterprise RSS solutions, Attensa and Kapow Technologies are hosting the following seminar tomorrow:

RSS Feeds: A Powerful Enabler for Data Syndication and Web 2.0 Applications

Time: September 6, 2007 8:30 a.m. PDT/11:30 a.m. EDT

Description: RSS is an innovative way to get access to and repurpose just about any web based content, both within the enterprise, or on the public web. Executives from Attensa and Kapow Technologies will explain why Web 2.0 application developers are embracing RSS as a flexible and powerful way to gain access to data and content embedded in web applications, and why the use of RSS is rapidly moving beyond its original design as a news syndication tool. Attendees for this webinar will learn how to:

• Quickly and easily create RSS or Atom feeds from any web based source
• Use RSS to syndicate and synchronize data across the enterprise
• Deploy role-based access to RSS feeds and content
• Visually organize RSS feeds into flexible views

Join Kapow Technologies’ founder and CTO, Stefan Andreasen and Attensa’s president and CEO Charlie Davidson for practical tips on how to build Enterprise RSS solutions that deliver tangible business value.

Visit http://www.kapowtech.com/news_events.html to register.

About Attensa
Attensa, Inc. is a venture backed software company developing Enterprise RSS software that gets the right information, to the right people at the right time. For more information and to keep informed about new product introductions, please visit the company’s Web site - http://www.attensa.com and at our blog – http://www.attensa.com/blogs/attensa.

About Kapow Technologies
Kapow Technologies is a market leader in Mashup Serving, Feed Serving and Web Scraping software that enables companies to deploy content-intensive applications, such as enterprise mashups and Web 2.0 services, at a fraction of the time and cost compared to traditional software methods. Because of these benefits combined with the company’s patented, unique visual scripting approach, Kapow Technologies has attracted more than 250 customers including Global 2000 firms such as AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, Audi and DHL. The company also serves Web 2.0 startups including SimplyHired, and Ziggs.com. Partners such as BEA Systems, IBM and Oracle make Kapow Technologies their top choice for projects including data collection, content migration, as well as mobile application mashups and service oriented architectures.

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©2007 Kapow Technologies and Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

Portland, OR — August 28, 2007 — Attensa, Inc., the leading developer of RSS software for Enterprise 2.0 introduced new enterprise-quality RSS feed readers for Windows, Mac and Microsoft Outlook today. The three new Attensa feed readers are built using consistent AttentionStream™ technologies, architecture and user experience to provide business users with a complete set of tools for receiving, managing and reading critical business information delivered through RSS, Atom and XML web feeds.

Attensa’s enterprise RSS feed readers for Windows, Mac and Microsoft Outlook can be downloaded at no charge immediately from the Attensa Web site http://www.attensa.com.

The new Attensa feed readers are designed specifically for enterprise RSS use. Feature sets and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of knowledge workers are using Attensa for Outlook today.

Choice of “River of News” views including AttentionStream view that automatically pulls articles that are most important to the forefront of the user’s attention.

Attensa’s unique AttentionStream Learning Engine observes and learns from the user’s feed and article reading behaviors and works on the principle that past and present actions predict future behavior. Deep analytics of article content are matched to a personalization system that automatically prioritizes and recommends new articles that will be of interest to the reader.

This ongoing analysis of AttentionStream data includes the time and frequency that feeds are accessed, and analyzes which articles are read, deleted and ignored. Attensa displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of user attention is processed. Enterprise RSS users can choose how they want subscriptions and articles presented. Subscriptions can be displayed in a “River of News” view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to.

Consistent architecture provides fast feed and article loading and streamlined synchronization with the Attensa Feed Server.

The new Attensa feed readers use a consistent architecture to insure quick access to feeds and articles and accurate and reliable synchronization with the Attensa Feed Server. The Attensa Feed Server channels feeds to users and groups behind the firewall and makes it easy to create a secure, managed, scalable enterprise RSS feed environment. Attensa's unique AttentionStream™ synchronization ties the server, desktop, web, instant messaging and mobile RSS reader clients together so articles read, filed and deleted are continuously up to date.

Consistent user experience and updated interface makes managing and reading feeds easy while simplifying training

Safe and Secure Subscriptions to Internal and External RSS feeds

As more businesses are looking at enterprise RSS platforms as communication vehicles that can handle sensitive financial, development and supply chain information, the need for a safe secure transmission of information is paramount. Attensa feed readers handle secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it. Feeds can be filtered to strip out potentially malicious attachments and scripting.

One-click blog republishing and easy editing

The publishing toolbar can be linked to Microsoft LiveWriter, a desktop WYSIWYG authoring application that makes is easy to write, edit and add photos and other rich content to blog posts. Articles can be easily edited republished to internal or external blogs including Blogger, LiveJournal, TypePad, Windows Live Spaces,and WordPress. Writer supports RSD (Really Simple Discoverability), the Metaweblog API, and the Movable Type API.

Other Attensa enterprise RSS feed reading productivity features include:

• Powerful automated persistent search tools search across 18 Web and blog search engines and continuously deliver relevant information as soon as it is published.
• Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox
• Create, import and export custom reading lists (OPML files)
• Keep RSS feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported.
• Secure connectivity to internal and external enterprise 2.0 Web feeds and AttentionStream reporting with the Attensa Feed Server
• Easily play audio and video content directly in the River of News
• Built-in Pod Catcher automatically downloads podcasts, audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes.
• Desktop Alert toaster allows users to track fast breaking business information
• Security enhancements – users can now disable scripting within feed articles.

Pricing and Availability – Attensa enterprise RSS feed readers for Windows, Mac and Microsoft Outlook can be downloaded at no charge immediately from the Attensa Web site http://www.attensa.com.

About Attensa

Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.

For more information and to keep informed about new product introductions, please visit the company’s Web site - http://www.attensa.com and at our blog - http://www.attensa.com/blogs/attensa.

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©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

Portland, OR — April 17, 2006 — Attensa, Inc., the leading developer of RSS software for businesses, today introduced significant enhancements to the Attensa Feed Server, a dedicated web feed server designed to manage enterprise RSS, ATOM and XML feeds for users and groups behind the firewall. With the Attensa Feed Server 1.2, administrators and users can create and publish custom web feeds and content simply by using their email client. The new version also includes sophisticated aggregation, matching and correlation search tools to automatically deliver intelligently filtered information from public and custom content that precisely matches the searcher's criteria. New attention analytics tools rank feeds by use patterns in the organization and provide the ability to search for relevant feeds and articles stored on the Feed Server. Backup and restore capabilities have been added to insure that subscriptions, user and group settings are protected.

"Attensa continues to deliver comprehensive tools and innovative capabilities that harness the collective intelligence of an organization and help people discover, create, filter and channel highly relevant information to the right people at the right time using Web feed workflows," said Eric Hayes, Attensa’s Vice President of Research and Development.

Attensa Feed Server 1.2 brings together all of the tools IT that administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall. The new capabilities and feature set have been developed based on extensive input from IT professionals and users in some of the world’s largest corporations including the leading companies in global logistics services, energy, financial services, investment banking , insurance, pharmaceuticals and health care.

The Attensa Feed Server 1.2 Highlights

Effortlessly Create Custom Feeds and Publish Content Using Email Clients
With the newest version of the Attensa Feed Server, users can publish, distribute and read Web feeds using Microsoft Outlook or other email clients. Users can easily create custom feeds and use their email client to write and forward content to the newly created feeds. Content can be added to the feed as easily as forwarding an email.

Enhanced Attention Reporting - Feed Rankings and Discovery

Managers, team leaders and admins can access new reports based on Attensa’s unique AttentionStream analytics. Community feeds can be ranked by the number of subscribers. Users with permission can discover and easily subscribe to new feeds. Reports can be used to identify must-read feeds and the most effective communications channels for getting information to specific users and groups. Detailed Attention reports are searchable based on feeds, groups and users.

Three Search Tools and Techniques to Discover and Channel Highly Relevant Content

Search Feeds and Articles Stored on the Feed Server
Users can search across feeds and articles stored on the feed server and easily subscribe to new feeds that capture their attention.

Search the Open Web with Persistent Search Tools

Administrators and users can set up dynamic searches across 18 Web, blog and social network search engines. The ability to add search from premium content providers is also available. Search feeds are hosted on the server and can be channeled to specific users and groups. Users can add new searches through the Attensa Feed Server’s Web reader.

Simply typing search keyword queries once will launch searches across multiple search engines. Search results are updated automatically on a continuous basis.

Search Custom Content Channels Using Precision Search Tools

Users can create precisely focused search channels that automatically and continuously deliver exactly the content they are searching for without duplication. Precision search differs from conventional indexing searches by matching and filtering results in real time. Researchers can fine tune their search criteria, in real time, to deliver exactly the information they are searching for as soon as it is observed on in the content channel.

Designed for Scaling Efficiency and Lower Total Cost of Ownership

The Attensa Feed Server scales more efficiently than conventional clustered server approaches used in competitive enterprise RSS solutions. The server uses Attensa’s AttentionStream™ processing to intelligently manage and direct workload demands to task specific servers. AttentionStream processing running on the Linux OS lowers TCO by requiring fewer servers to support workloads and reduces software licensing costs.

Backup and Restore

Customers’ Feed Server subscriptions and user settings are protected by automated backups. The frequency can be scheduled by the administrator. Feed Server information can be restored to users from backed-up files.

The Attensa Feed Server – Putting Enterprise 2.0 Web Feeds to Work Behind the Firewall

The Attensa Feed Server 1.2 is available as an appliance and as a virtual appliance. It can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT network environments. With the Attensa Feed Server, individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Microsoft Outlook, in Windows and Mac desktop feed readers, in a secure online feed reader, in Sametime Instant Messaging and on mobile devices. Attensa’s unique AttentionStream™ synchronization ties the server to the company’s desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.

About Attensa
Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information to the right people at the right time using enterprise web feed workflows.

For more information and to keep informed about new enterprise 2.0 RSS product introductions, please visit the company’s Web site - http://www.attensa.com and at our blog - http://www.attensa.com/blogs/attensa.

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©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

San Diego, CA - March 26, 2007 -- Attensa, Inc., the leading developer of RSS software for businesses, is introducing a major enhancement to the public beta of enterprise RSS reader Attensa for Outlook at the O'Reilly Etech Conference today. The newest version integrates an AttentionStream® Learning Engine that automatically pulls articles that are most important to users to the forefront of their attention. This is the first attention driven enterprise RSS reader that prioritizes articles, not just feeds, for a user.

Attensa's unique AttentionStream Learning Engine observes and learns from the user's feed and article reading behaviors and works on the principle that past and present actions predict future behavior. Deep analytics of article content are matched to a personalization system that automatically prioritizes and recommends new articles that will be of interest to the reader.

"Our new approach matches content cues with personas based on our in-depth analysis of reading behaviors and delivers a powerful, personalized, attention-driven reading experience," said Eric Hayes, Attensa's Vice President of Research and Development. "The attention analytics used in our learning engine go far beyond the 'popularity contest' recommendations used in social networking Web RSS readers to give business users a tool to help cut through information overload."

Articles can be prioritized across all of the user's feeds or they can be prioritized by categories to provide continuous context to the user's specific interests.

New Version of Attensa for Outlook Significantly Improves Microsoft Outlook 2007 Speed by Bypassing the Outlook 2007 RSS Bottleneck

By default Outlook 2007 stores RSS subscriptions in the users Exchange mailbox. In enterprise environments with limits on mailbox size, these files can fill up -- FAST. Combining RSS articles with email can dramatically slow Outlook performance. To bypass the Outlook 2007 bottleneck, Attensa for Outlook 2.5 Beta 2 streamlines the interaction between the user interface and the Attensa engine to significantly improve the RSS handling performance of Outlook 2007. To further optimize Outlook performance, the new version of Attensa of Outlook offers Outlook 2007 users two options for channeling articles into Outlook. User can stores their articles in a separate file or they can bypass Outlook's storage completely by pulling articles on demand into the Attensa for Outlook River of News. Both methods speed up Outlook performance significantly and cut PST file bloat which drags down Outlook performance.

Attensa for Outlook is the first enterprise RSS reader designed specifically for enterprise RSS use. The Attensa for Outlook feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers involved in business intelligence, knowledge management and corporate communications in organizations where tens of thousands of desktops are using Attensa for Outlook as their enterprise RSS reader of choice.

The Attensa for Outlook 2.5 Beta 2 beta will be previewed at the O'Reilly Etech Conference in San Diego and will be available as a free RSS reader download on April 10 at http://www.attensa.com/beta

Other Attensa for Outlook productivity features include:

Update feeds and delete articles on defined schedule

Safe and Secure Subscriptions to Internal and External RSS feeds enhance knowledge management and corporate communications throughout the organization.

Advanced compatibility and synchronization with the Microsoft RSS Platform

One-click blog republishing and easy editing with connection to Windows Live Writer

Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox

Powerful, automated, persistent search tools search across 18 Web and blog search engines and continuously deliver relevant information as soon as it is published.

YouTube video search as been added.

Create, import and export custom reading lists (OPML files)

Keep feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported.

Secure connectivity to internal and external Web feeds and AttentionStream reporting with the Attensa Feed Server

Easily play audio and video content directly in the River of News

Built-in Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes.

Desktop Alert toaster allows users to track fast breaking business information whether they are working in Outlook or not.

New Security enhancements -- users can now disable scripting within feed articles.

Pricing and Availability -- The Attensa for Outlook 2.5 Beta 2 beta will be previewed at the O'Reilly Etech Conference in San Diego and will be available as a free RSS reader download on April 10 at http://www.attensa.com/beta

About Attensa
Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.
For more information and to keep informed about new enterprise RSS product introductions, please visit http://www.attensa.com and our blog - http://www.attensa.com/blogs/attensa
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©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

Portland, OR (PRWeb) March 5, 2007 - Attensa, Inc., the leading developer of RSS software for businesses, announced a free public beta for Attensa for Outlook 2007 today. The new beta version builds on the integrated RSS capabilities in the new version of Microsoft Outlook 2007 by optimizing Outlook performance and adding a complete set of tools for receiving and managing critical business information while helping to cut through information overload with AttentionStream processing. Attensa AttentionStream processing continuously analyzes behaviors as RSS subscriptions are scanned and articles read. It automatically pulls the articles and feeds the reader finds to be most important to the top.

Consumer social media sites have been the driving force behind the early adoption and use of RSS. Microsoft's integration of RSS in Vista, IE7 and Outlook 2007 will drive the further adoption of RSS by opening the eyes of business users to the advantages of using web feed workflows to get the right information to the right people at the right time.

Attensa for Outlook is the first RSS reader designed specifically for enterprise use. The Attensa for Outlook 2007 feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook.

The Attensa for Outlook 2007 beta is free and can be downloaded at http://www.attensa.com/beta

Attensa for Outlook 2007 Highlights:

Optimized Outlook performance: Separate PST files for RSS feeds
By default Outlook 2007 stores RSS subscriptions in the users Exchange mailbox. In enterprise environments with limits on mailbox size, these files can fill up - FAST. Combining RSS articles with email can dramatically slow Outlook performance. To optimize Outlook performance, Attensa for Outlook 2007 stores feeds in a separate file. This speeds up Outlook performance, cuts storage requirements and makes feeds and articles available for offline reading.

Update feeds and delete articles on defined schedule
Outlook 2007 updates feeds at the same time it is sending and receiving email. This dual updating can significantly slow Outlook performance. Attensa for Outlook 2007 provides custom scheduling for updating RSS feeds. Users can set up schedules for specific feeds. Feeds are updated independently from email. And, with Attensa for Outlook 2007, users can update all of their feeds on demand by simply using the update now button. Users can also define schedules for automatically deleting read and unread articles. With Outlook 2007, users must clean out folders manually.

Safe and Secure Subscriptions to Internal and External RSS feeds
As more businesses are looking at RSS as a communication vehicle that can handle sensitive financial, development and supply chain information, the need for a safe secure transmission of information is paramount. Attensa for Outlook 2007 handles secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it. Outlook 2007 has no capability to receive secure feeds. With Attensa for Outlook users have the ability to set strip out potentially malicious attachments and to set up lists of blocked feeds and enclosures.

Advanced compatibility and synchronization with the Microsoft RSS Platform
Attensa for Outlook 2007 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience. Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers you can access your RSS feeds anywhere in Outlook, on the Web and on mobile devices. The Attensa AttentionStream synchronization monitors every action from updating feeds, reading and deleting articles, subscribing to new feeds and adding tags are instantly synchronized in Outlook, Online and on your mobile phone or PDA.

Predictive Ranking AttentionStream
Attensa AttentionStream technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 2007 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Attensa for Outlook 2007 lets users choose how they want subscriptions and articles presented. Subscriptions can be displayed in a"River of News" view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to.

One click blog republishing and easy editing with connection to Windows Live Writer
The publishing toolbar in Attensa for Outlook publishing can now be linked to Microsoft LiveWriter, a desktop WYSIWYG authoring application that makes is easy to write, edit and add photos and other rich content to blog posts. Articles can be easily edited republished to internal or external blogs including Blogger, LiveJournal, TypePad, Windows Live Spaces,and WordPress. Writer supports RSD (Really Simple Discoverability), the Metaweblog API, and the Movable Type API.

Other Attensa for Outlook 2007 productivity features include:

Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox

Powerful automated persistent search tools, search across 18 Web and blog search engines and continuously delivers relevant information as soon as it is published. YouTube video search as been added.

Create, import and export custom reading lists (OPML files)

Keep feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported.

Secure connectivity to internal and external Web feeds and AttentionStream reporting with the Attensa Feed Server

Easily play audio and video content directly in the River of News

Built-in Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes.

Desktop Alert Toaster allows users to track fast breaking business information whether they are working in Outlook or not.

New Security Enhancements users can now disable scripting within feed articles.

Pricing and Availability
The beta of Attensa for Outlook 2007 for Outlook can be downloaded at no charge immediately from the Attensa the Web site http://www.attensa.com/beta .

About Attensa
Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.
For more information and to keep informed about new product introductions, please visit the company's Web site - http://www.attensa.com and at our blog - http://www.attensa.com/blogs/attensa.

###

©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

Portland, OR — February 13, 2006 — Attensa, Inc., the leading developer of RSS software for businesses, today introduced significant enhancements to the Attensa Feed Server, a dedicated web feed server designed to distribute internal and external web feeds to users and groups behind the firewall. The latest version of the enterprise RSS leader’s comprehensive, end-to-end solution is a milestone achievement in the company’s roadmap to reinvent the way enterprises approach RSS. Attensa Feed Server provides the industry’s most comprehensive, reliable and secure solution for attention reporting and enterprise RSS.

"Providing workers with the right information, at the right time, in the right context, has been a holy grail for IT organizations for many years. Attempts to fulfill this goal have relied on many different solutions anchored around various information sharing, communication and collaboration techniques," writes Burton Group Analyst Mike Gotta in a recent report entitled Transforming Communication Channels: RSS in the Enterprise. "RSS-based tools are one option users can avail themselves to when looking for ways to better manage their attention towards pertinent information in a manner that they control."

Attensa Feed Server 1.1 brings together all of the tools IT administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall. The new capabilities and feature set have been developed based on extensive customer input from IT professionals and users in some of the world’s largest corporations including the leading companies in global logistics services, energy, financial services, investment banking , insurance, pharmaceuticals and health care.

The Attensa Feed Server 1.1 Highlights

Choice of Installation Options – Appliance, Software Appliance or Hosted Service
The Attensa Feed Server 1.1 is available as a Linux software appliance combining the Feed Server 1.1 application with an open source LAMP stack that readily installs on industry standard servers. The Attensa Feed Server will also be offered as a hosted service to meet the needs of small and medium businesses and workgroups and project teams in larger organizations.

Server Side and Web Reader Persistent Search
Administrators and users can set up dynamic searches across 18 Web, blog and social network search engines. The ability to add search from premium content providers is also available.

Search feeds are hosted on the server and can be channeled to specific users and groups. Users can add new searches through the Attensa Feed Server’s Web reader.

Simply typing search keyword queries once will launch searches across multiple search engines. Search results are updated automatically on a continuous basis.

By subscribing to dynamic persistent search feeds covering market and trend data from industry research groups, government agencies, news sources, and thought leaders, changes in business environments can be sent directly to workers on a real-time basis. Researchers and knowledge workers no longer have to manually check for updates. New information is sent directly to subscribers as soon as it is published on the Internet.

Enhanced Attention Reporting – Searchable Attention Analytics Reports
Managers, team leaders and admins can access new reports based on Attensa’s unique AttentionStream analytics. Detailed Attention reports are searchable based on feeds, groups and users. Attention reporting helps gain insight into how users effectively convert information into wisdom as users gather information in their quest to answer questions and solve problems. Reports can be used to identify must read feeds and the most effective communications channels for getting information to specific users and groups.

Designed for Scaling Efficiency and Lower Total Cost of Ownership
The Attensa Feed Server scales more efficiently than conventional clustered server approaches used in competitive enterprise RSS solutions. The server uses Attensa’s AttentionStream™ processing to intelligently manage and direct workload demands to task specific servers. AttentionStream processing running on the Linux OS lowers TCO by requiring fewer servers to support workloads and reduces software licensing costs.

Advanced Security
Administrators have the ability to set strip out potentially malicious attachments and to set up lists of blocked feeds and enclosures. Administrators also have the ability to disable scripting from within feeds for additional security.

Tiered Administrator Permissions
With tiered administration, IT administrators can create an unlimited number of administrators with permissions ranging from read-only access to full system control. Distributing administration responsibilities makes it easy to empower department managers, and team leaders to subscribe, channel and monitor Web feeds for their specific needs.

Users and groups can be imported from LDAP directories or created specifically on the feed server. Users and groups are searchable to make it easy to find and assign administrator and user permissions in large organizations.

Browsable Feed Library
Feeds can be neatly organized using categories and sub-categories to create a logical taxonomy. Users with permission can browse through the feed library to create their own custom reading lists.

Embedded Documentation and Technical Support Access
Documentation for users and admins is now available through the web interface. Access to the Attensa Support portal is available through the admin interface.

"Web feeds are quickly evolving into the de facto delivery platform for getting critical business information to the right people at the right time automatically," said Craig Barnes, CEO of Attensa. "RSS is destined to be the next wave of IT infrastructure, automatically delivering essential information from portals, intranets, premium content providers and enterprise applications. Our enterprise Feed Server customers are reporting measurable time savings and Attensa’s unique attention analytics are helping them identify and enhance their most effective communication channels."

The Attensa Feed Server – Putting Web Feeds to Work Behind the Firewall

The Attensa Feed Server 1.1 can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT networks environments. With the Attensa Feed Server individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Microsoft Outlook, in a secure online reader or on a mobile device. Attensa’s unique AttentionStream™ synchronization ties the server to the company’s desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.

About Attensa

Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.

For more information and to keep informed about new product introductions, please visit the company’s Web site and at our blog.

Portland, OR — January 10, 2007 — Attensa, Inc., a leading developer of Enterprise RSS software, and The Real Time Matrix Corp., an innovator in precision search and real-time matching and filtering technology, are working together to help business users create precisely focused search channels that automatically and continuously deliver exactly the content they are searching for without duplication.

The partnership brings together the power of Attensa's persistent search capability which scans Internet search engines to continuously deliver information as soon as it is published with Real Time Matrix's sophisticated aggregation, matching and correlation techniques to deliver information that has been intelligently filtered to precisely match the searcher's criteria with public and premium content.

"Real Time Matrix and Attensa are working together to give business users an RSS tuner which does an exceptional job of separating signal from noise," said Craig Barnes, Attensa CEO. "Using persistent precision search to continuously deliver highly relevant information is an essential business tool which slashes the time it takes to stay on top of rapidly changing world."

"This technology cuts through information overload and puts control into the individuals' hands. Users simply set up and refine their search criteria and we deliver accurate, relevant and timely results with extreme prejudice," said Jeff Whitehead, The Real Time Matrix CEO. "With Attensa and Real Time Matrix researchers can search the past and filter the future by tuning their search criteria, in real time to deliver exactly the information they want without duplication, as soon as it is observed on the Internet."

The persistent precision search technology filters public Internet and blog search engines and can be extended to include specialized internal and premium content available within the enterprise.

About Attensa
Attensa, Inc. is a venture backed company developing software that gets the right information to the right people at the right time and controls the flow by prioritizing and filtering Web feeds and articles so people get the most relevant, timely information anywhere on any device. For more information and to keep informed about new product introductions, please visit the company’s Web site at http://www.attensa.com/ and our blog at http://www.attensa.com/blogs/attensa.

About Real Time Matrix Corporation
The Real Time Matrix Corporation is a privately-held start-up, co-founded and funded by Edge Venture Capital and based in the San Francisco Bay Area, The Real Time Matrix founders have 50 years combined software expertise focused on media distribution, analytics, and messaging. For more information please visit the company’s web site and http://www.realtimematrix.com.

Portland, OR. - September 27, 2006 - Attensa, Inc., the leading developer of RSS software for business, today introduced Attensa for Outlook 2.0, the first RSS reader designed specifically for enterprise use. With the new, free version, business users can easily get the critical business information they need while cutting through information overload. In addition IT managers can easily deploy a secure RSS reader and take full advantage of using internal and external Web feeds to channel business information.

"The never ending quest for IT departments is to get the right information, to the right people as soon as it is available. At the same time, information workers struggle with too much information that isn't relevant. The new version of Attensa for Outlook addresses these challenges head on," said Craig Barnes, CEO of Attensa. "In fact, the additions to Attensa for Outlook 2.0 come from our experiences working with tens of thousands of users in the world's largest corporations who demand a secure, easy to use and deploy RSS reader that helps streamline communications, cut through information overload and deliver rock solid performance."

Attensa for Outlook 2.0 brings new usability features and additional functionality based on in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook. New features and benefits include:

Secure connectivity to Internal and External Web Feeds and AttentionStream reporting with the Attensa Feed Server
Attensa for Outlook 2.0 has deep connectivity with the Attensa Feed Server. When Attensa for Outlook is connected to the Attensa Feed Server articles read and deleted are treated consistently whether they are read in Outlook, the Attensa AJAX web reader, or on mobile devices. Attention data is gathered by the Attensa Feed Server which generates reports that can be used to streamline communication workflow, identify "must read" news feeds and articles and develop prioritized up-to-the-minute flow of critical business information.

Easily Play Audio and Video Content Directly in Player of Choice
The new version of Attensa for Outlook introduces a mini player that lets users listen and watch audio and video content in Outlook, directly in the River of News. As more businesses take advantage of on demand video and audio to create and deliver specialized information, Attensa for Outlook gives users a choice on how they want to consume rich media content. Users can get instant access to the content using the new River of News player, or they can access the content when it is most convenient using the Attensa for Outlook Pod Catcher. The Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlist in Windows Media Player or iTunes.

Never Miss Priority Information
The new Desktop Alert toaster allows users to track fast breaking business information whether they are working in Outlook or not. The Desktop Alert appears when user selected priority feeds are updated with new articles.

Predictive Ranking AttentionStream
Attensa's AttentionStream technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 2.0 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Attensa for Outlook 2.0 lets users choose how they want subscriptions and articles presented. Subscriptions can be displayed in a "River of News" view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to.

Other productivity features include:

• Automatically find, preview and add RSS feeds


• Powerful automated search tools


• Create, import and export custom reading lists


• Keep feeds and articles organized with tagging and categories


• Republish to blogs and forward articles as easily as sending and email


• Advanced compatibility with the Microsoft RSS Platform and minimal memory impact on Outlook performance.

Pricing and Availability - Attensa for Outlook for Outlook 2.0 can be downloaded at no charge immediately from the Attensa the Web site (www.attensa.com).

About Attensa
Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.
For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://www.attensa.com/blogs/attensa.

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©2006 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

PORTLAND, Ore. Sept. 21, 2006 -- Attensa, Inc., the leading developer of RSS software for businesses, today announced the addition of Dr. Andreas S. Weigend to its Board of Advisors.

Weigend heads People and Data, a San Francisco-based strategic consulting firm, helping data-intensive organizations develop strategies based on behavioral analytics. He teaches Data Mining and E-Business at Stanford and was Amazon.com's full-time Chief Scientist. Over the last 20 years, he has published more than 100 scientific papers and worked with leading companies in the U.S., Europe, and Asia including Yahoo, Match.com, Alibaba, Goldman Sachs, and Swiss International Air Lines.

Weigend will collaborate with Attensa's senior technical team and share insights, strategies and algorithms designed to help information workers and businesses make better decisions by automatically discovering the most relevant information while cutting through information overload.

"Andreas' enthusiasm and excitement is contagious," said Eric Hayes, Vice President of Research and Development and Attensa co-founder. "His understanding of the deep math of attention behavior and social interaction will be a driving force in the advancement of our search, recommendation, and discovery AttentionStream."

"My ultimate goal is to show people the power of discovery in a connected world," said Weigend. "Attensa's AttentionStream technology enables companies and individuals to remember more, communicate better, share information, and make decisions based on learned preferences and wisdom of the community. I am looking forward to working with a great team as Attensa continues to roll out products and services that leverage Web 2.0 for information-intensive enterprises."

About Attensa
Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit Attensa's web site and at our blog.

Portland, OR -July 18, 2006 - Attensa, Inc., the leading developer of RSS software for businesses, today introduced the world's first enterprise feed management appliance. The Attensa Feed Server is a Web feed server appliance that can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment. The Attensa Feed Server makes it easy for administrators to set-up and manage Web feed usage. IT administrators have full control over subscription access and the appliance makes it easy to quickly configure specific feeds for individuals and groups.

With the Attensa Feed Server individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Microsoft Outlook, in a secure online reader or on a mobile device. Attensa's unique AttentionStream™ synchronization ties the server to the company's desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.

"Web feeds are quickly evolving into the de facto delivery platform for getting critical business information to the right people automatically," said Craig Barnes, CEO of Attensa. "Just as companies integrated servers to manage email and the demands it placed on their organizations, Web feed servers are needed to manage the flow of information. These servers must easily integrate with current enterprise infrastructure; efficiently transfer information; protect valuable, proprietary information; and be scalable to serve large organizations. The Attensa Feed Server is all this and more."

Easy to Install and Deploy

The turnkey appliance is deployable in less than three hours and resides behind the firewall ensuring all data is kept private. It is a Linux-based system utilizing Java, TomCat and Apache. The appliance uses an open source database for its data store and can be optionally integrated with Microsoft Active Directory for user and group information, and with Microsoft Exchange for feed delivery via Outlook and other Exchange clients. Deployment is simplified because there is no need to install client software. RSS users can access their feeds through Attensa's AJAX Web RSS reader application. Or the server can be connected with Microsoft Exchange, so users can access their feeds via Microsoft Outlook.

Connects with Attensa for Outlook to Cut Through Information Overload

Organizations can further trim the costs of information work by connecting the Attensa Feed Server to Attensa for Outlook, a business class RSS reader designed to help knowledge workers cut through information overload by intelligently prioritizing RSS feeds and articles. Attensa for Outlook uses a unique predictive ranking technology which prioritizes RSS subscriptions and articles based on their importance to the reader.

The Attensa Feed Server uses AttentionStream™ synchronization to tie desktop, web and mobile RSS reader clients together so articles read, filed and deleted are treated consistently across all of the clients.

Requirements

Client software requires either Microsoft Windows 2000 or later, or one of the following Web browsers: Microsoft Internet Explore 6.0 or later, Firefox 1.0 or later, or Safari 1.2 or later. For pricing and additional information, please contact info@attensa.com.

Attensa for Outlook 1.5, is in public beta and is free for 60 days. It can be downloaded at www.attensa.com

About Attensa

Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

Portland, OR. - July 18, 2006 - Attensa, Inc., the leading developer of RSS software for business, today introduced the free, public beta of Attensa for Outlook 1.5, the first RSS reader that helps people cut through information overload by using predictive ranking to bring RSS subscriptions and articles that readers find most interesting to the forefront. The beta version of Attensa for Outlook 1.5 is available for download at http://www.attensa.com.

Predictive Ranking AttentionStream

Attensa's AttentionStream™ technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 1.5 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed.

Flexible Article Presentation

Attensa for Outlook 1.5 lets users choose how they want to present subscriptions and articles. In addition to being displayed using a standard Outlook format, subscriptions can be viewed in a "River of News" that simulates a single feed, regardless of the actual number of subscriptions. To accommodate varying preferences for feed-reading, articles can be read in order of importance based on:

• Priority - This view uses Predictive Ranking to intelligently predict which subscriptions and articles will be most important to the reader at any given time.
• Favorites - Articles are displayed based on which subscriptions are read most frequently and consistently. In addition to viewing a prioritized list of feeds based on AttentionStream analysis users can manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.
• Date - This view displays articles based on the most recently updated feeds.

New RSS users will find the reader intuitive and easy to use, while current RSS devotees will appreciate the ease with which they can import their OMPL files to get up and running quickly.

"RSS is destined to play a significant role in distributing critical information across the enterprise," said Craig Barnes, CEO of Attensa. "Attensa's AttentionStream technology gives information workers' efficiency a boost and cuts through information overload by automatically bringing critical information to their attention."

Improved performance and advanced compatibility with the Microsoft RSS Platform

Attensa for Outlook 1.5 also synchronizes with the new Microsoft RSS Platform. Leveraging the Microsoft Common Feed Store, RSS feeds are automatically synchronized across Attensa for Outlook, Windows Vista, Internet Explorer 7 and Outlook 2007 for a seamless user experience.

About Attensa

Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

New York, NY. -- May 16, 2006 -- Attensa, Inc., the leading developer of RSS software for business, today introduced Attensa for Outlook 1.5, at the Syndicate Conference in New York. Attensa for Outlook 1.5 is the first RSS reader that helps people cut through information overload by using predictive ranking to bring RSS subscriptions and articles that readers find most interesting to the forefront.

Predictive Ranking AttentionStream

Attensa's predictive ranking AttentionStream™ technology continuously observes and analyzes explicit and implicit behavior as users read and process RSS articles. By continuously analyzing AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, RSS articles can be displayed in a prioritized list based on the likelihood that they will be of interest to the reader at another time. Feed priorities are constantly refined as the continuous stream of attention is processed.

Articles Presented in Choice of Attention Views

Attensa for Outlook 1.5 lets users determine how they want to view articles. Using a "river of news" to simulate a single news feed, regardless of how many RSS feeds the user has subscribed to. Articles can be read in order of predictive ranking, sorted by date or customized by the user. This new version of Attensa for Outlook gives users the control to manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.

"Today much of the effort around searching, retrieving, analyzing and sharing information involves spinning wheels and wasting time," said Craig Barnes, CEO of Attensa. "Attensa's AttentionStream technology gives efficiency a boost by automatically bringing critical information to the surface giving us more time to add value."

Improved performance and advanced compatibility with the Microsoft RSS Platform

Attensa for Outlook 1.5 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience.

Feeds can now categorized outside of Outlook using the Attensa toolbar for Internet Explorer and Firefox which automatically alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe and organize them in categories.

Attensa for Outlook 1.5 Public Beta

Attensa for Outlook 1.5 beta will be available for download on the Attensa Web site in June. (www.attensa.com ).

About Attensa

Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose. For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

Portland, OR. - May 2, 2006 - Attensa, Inc., a leading developer of RSS software for business, today released Attensa Mobile, an RSS reader for mobile devices, and the newest version of Attensa for Outlook, an RSS reader with a feature set designed for business users. With these new Attensa RSS readers, users can access their RSS feeds anywhere - in Microsoft Outlook, on the Web and on mobile phones and PDAs. The new Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. They use Attensa AttentionStream™ synchronization to monitor every action from reading and deleting articles, updating feeds and tagging articles. Every action is instantly synchronized in Outlook, Online and on mobile device so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed. Users can stay current with the latest information on any computer and on their mobile devices without wasting time wading through duplicate content.

Attensa Mobile - Stay Current Everywhere

Attensa Mobile helps users get more out of their Web enabled mobile phone or PDA and stay on top of up-to-the-minute RSS news and information anywhere. Attensa Mobile is a web application for mobile RSS with significant speed and usability that connects mobile devices to Attensa Online to synchronize them with Outlook and the Web. It's fast and efficient with a clean, highly readable layout designed specifically for smaller screens.

Attensa Mobile is available free to anyone with an Attensa Online account. Getting started using Attensa Mobile is a simple three step process:

1. Open an Attensa Online account by registering at http://www.attensa.com
2. Download the Attensa Mobile to your phone or PDA by opening this webpage in the mobile device browser: http://mobile.attensa.com
3. Use Attensa Online or Attensa for Outlook to manage RSS subscriptions

"People are looking for RSS tools to help them stay current everywhere," said Craig Barnes, CEO of Attensa. "Attensa for Outlook 1.2 and Attensa Mobile are designed to provide people with easy to use, secure RSS readers that track and monitor constantly changing business information anywhere."

Attensa for Outlook 1.2 - RSS Reader Designed for Business Users

Attensa for Outlook is the RSS reader designed for business users looking for an easy to use, secure RSS reader for Outlook that helps track and monitor constantly changing information without having to search or request it. The newest version supports AttentionStream™ synchronization with new Attensa Mobile and Attensa Online.

• Access feeds anywhere - in Outlook, Online and on Mobile Devices - Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers, users can access RSS feeds anywhere - in outlook, on the Web and on mobile devices.
• Safe and Secure Subscriptions to Internal and External RSS feeds - Attensa RSS readers handle secure feeds with authentication credentials to insure critical information is only being read by authorized viewers.
• Automatically Find, Preview and Add RSS Feeds - The Attensa toolbar for Internet Explorer and Firefox automatically alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe.
• Easy to Use & Easy to Read - The clean UI design with resizable panes and multiple views makes it easy to stay current with fast-breaking business information. Attensa for Outlook supports custom style sheets that match corporate brand standards.
• Powerful Automated Search Tools - The use of persistent targeted RSS searches to continuously deliver highly relevant information slashes the time it takes to stay on top of rapidly changing information.
• Create, Import and Export Custom Reading Lists - Create custom sets of newsfeeds for the whole company, departments and workgroups. Easily import and export reading lists based on OPML files comprising custom lists of news feeds.
• Keep Feeds and Articles Organized with Tagging and Categories - Attensa for Outlook supports categories or hierarchical folders and tagging to keep feeds organized, accessible and searchable.
• Republish to Blogs and Forward Articles as Easily as Sending and Email - Users can effortlessly post content from RSS news articles or email to blogs without leaving Outlook or loading a browser. Select and add text in the Outlook email format and click the Publish button in the Outlook toolbar. Attensa for Outlook currently supports Blogger, Live Journal and Typepad blogging tools.
• Easy to Support - Attensa for Outlook is unobtrusive and has a minimal memory impact on Outlook performance. The Attensa RSS Engine Works in the background to gather, process, organize and store RSS feeds whether Outlook is running or not.

Pricing and Availability - Attensa for Outlook 1.2 is available immediately for download on the Attensa Web site (www.attensa.com) for $30. In addition to a copy of the product, the payment includes a one year subscription to AttentionStream synchronization with Attensa Online and Attensa Mobile.

AttentionStream™ Synchronization - One Step Closer to Smart RSS Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa
Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose. For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

Portland, OR. - February 1, 2006 - Attensa, Inc., a leading developer of RSS infrastructure software, today announced the availability of Attensa Online, a free Web-based RSS application. Attensa Online takes advantage of Attensa's unique AttentionStream article level synchronization that connects desktop, web and mobile RSS reader clients so articles read, organized and deleted are kept up to date no matter where or how they are accessed. Attensa today also announced Attensa for Outlook 1.0 and the two can be used together to easily manage RSS feeds and articles from any computer with an Internet connection.

Attensa Online - The Free Web Based RSS Reader

Attensa Online is a free Web based RSS reader service that works like a dedicated RSS reader application to make keeping on top of RSS information easy. Accessible from any computer with an Internet connection, Attensa Online is an accessible AJAX application with resizable panes and multiple views that lets users create a personalized RSS workspace with an intuitive layout and article format that makes reading articles easy. It is the only Web based RSS reader that offers a Web page view showing the article source Web page in a reading pane. This saves time reading articles from news feeds that only serve headlines or brief article summaries. Other features and benefits include:

• User friendly - Attensa Online works like a dedicated RSS reader application to make keeping on top of RSS information easy. Resizable panes and multiple views enable users to create an RSS workspace customized to their preferences.
• Works hand-in-glove with Attensa for Outlook Users of Attensa for Outlook enjoy the convenience of using any computer anywhere to keep on top of RSS articles. Every action from updating feeds, reading and deleting articles, subscribing to new feeds to adding tags will be instantly synchronized in Outlook. Users can stay on top of all their latest information without wasting time weeding through the same articles on multiple devices.
• Fast and Easy - With Attensa Online, subscriptions and articles load quickly. Also, marking articles as read and deleting them is a snap with all actions in Attensa Online instantly synchronized in Attensa for Outlook.
• Multiple views - Attensa Online displays every headline and article summary right in the browser window. To read the complete article, users click on the headline or summary to retrieve the web page. To enhance the readability of the news, Attensa provides custom controls for displaying the length of each article summary. Or, for added convenience, users can utilize the Web page view to see the article source Web page without leaving or opening a new browser window or tab. This is great for feeds that just give a snippet of their content and don't support full text.
• RSS Friendly - Attensa Online works with any RSS feed on the Web including RSS 0.9, RSS 1, RSS 2 and Atom.

Pricing and Availability - Attensa Online is free. Users can create an account and access the service at www.attensa.com.

With AttentionStream™ synchronization, every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online. Users can now manage all the latest information with no more wasted time wading through duplicate content no matter where they are accessing and reading their feeds.

AttentionStream™ Synchronization - One Step Closer to Smart RSS

The introduction of Attensa for Outlook and Attensa Online is the first step in a three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying infrastructure that aggregates and triangulates attention metadata. Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

Portland, OR - February 1, 2006 - Attensa, Inc., a leading developer of RSS infrastructure software, today released its first RSS reader client, Attensa for Outlook. Attensa today also announced a free web based RSS reader, Attensa Online. The two can be used together to easily manage RSS feeds and articles in Outlook and from any computer with an Internet connection. Attensa for Outlook is the first RSS news reader and news aggregator for Outlook that allows users to use the toolbar in their browser of choice, Firefox or Microsoft Internet Explorer, to easily add and manage RSS news feeds and subscriptions from Websites and blogs. The release of Attensa for Outlook and Attensa Online is the first step in a three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying infrastructure that aggregates and triangulates attention metadata.

"With the popularity and ubiquity of RSS feeds, people are looking for tools to help them easily view and manage the information most relevant to them," said Craig Barnes, CEO of Attensa. "Attensa for Outlook is the perfect tool for novice and experienced users who are passionate about the news and information they receive. The simple, yet powerful tool enables users to not just read information, but also organize it in such a way that ensures the process of viewing and managing news is painless and intuitive."

Attensa for Outlook - the Next Generation RSS Reader for Outlook
When users download Attensa for Outlook they get the Attensa Engine, Attensa for Outlook and Attensa RSS toolbars for Firefox and Internet Explorer. The Attensa Engine is a desktop application that runs outside of Outlook, working in the background to gather, process, organize and store RSS feeds whether Outlook is running or not. With background processing, RSS news feeds are seamlessly pulled into Outlook without bogging Outlook down. Also, with Attensa for Outlook's light footprint in Outlook, there is no waiting for feeds to load every time Outlook is launched. The engine keeps track of RSS subscription preferences and data, and keeps those RSS subscriptions current. In addition, it takes care of adding new subscriptions, downloading articles and updating an RSS news feed database on the user's PC. Additional features and benefits include:

• Automatically Find RSS Feeds When users find an RSS feed while surfing the Web, they are able to easily add the feed to the subscriptions in Outlook with just one click using a toolbar in Internet Explorer and Firefox that automatically detects RSS feeds. The Attensa toolbar alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe.
• Accessible from any computer with Attensa Online synchronization Users can access their news feeds in Outlook and from any computer with a Web connection and their feeds and articles will always be up-to-date. With Attensa's unique AttentionStream synchronization, every action from subscribing to new feeds, reading and deleting articles, to creating categories and adding tags will be instantaneously synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online. Users can now manage the latest information on any computer without wasting time wading through duplicate content.
• Easy to Start - With Attensa for Outlook, it is effortless to preview and pick new feeds. With thousands of new feeds available every day, new users can quickly become frustrated with figuring out where to go or how to use RSS. To help its users, Attensa collected and organized more than 1,000 of the most popular feeds from Websites and blogs covering the news most relevant to its users. This list is constantly updated and includes all the most popular sources including: CNN, NPR, ESPN, Lockergnome, The New York Times, Reuters, The Washington Post, Corante and more.
• Automatically Downloads Podcasts - Attensa for Outlook makes it convenient for users to listen to their favorite audio content on their computer, iPod or other portable player by automatically loading Podcast audio files attached to RSS news feeds directly into iTunes or Windows Media Player playlists. The new version makes it easy to get started listening to Podcasts by including a list of popular Podcasts on subjects ranging from technology to music.
• Organized - With Attensa for Outlook, users are able to painlessly overcome the problems associated with managing multiple feeds. Users can define and manage categories by simply creating and managing folders and sub-folders and moving feeds between them. OPML files can also be imported and customer OPML files can be created and exported.
• Easy Tagging - Attensa includes an incredibly intuitive and trouble-free way to tag articles and feeds using the Attensa Tagging Toolbar for Internet Explorer and Firefox. The tagging feature can be used in Attensa to keep feeds and articles organized, but it also works with Del.icio.us. When articles are tagged with Attensa bookmark lists they are updated and synchronized automatically on Del.icio.us.
• Easy Publishing - Users can effortlessly post content from RSS news articles or email to blogs without leaving Outlook or loading a browser. Select and add text in the Outlook email format and click the Publish button in the Outlook toolbar. Attensa for Outlook currently supports Typepad, Blogger and LiveJournal. More blog services will be added over time.
• Automated Clean-up - With Attensa for Outlook, users don't get overwhelmed by the amount of RSS news headlines they receive every day. The software automatically deletes any read or unread subscription items based on a custom schedule defined by the user.
• Flexible and Presentable - Users can select from three article views or use the Web page view to see the article source Web page without leaving Outlook. In addition, the formats are eye-pleasing making news feeds easy to read with the use of cascading style sheets.
• Pricing and Availability - Attensa for Outlook is available immediately for download on the Attensa Web site (www.attensa.com ) for $20. In addition to a copy of the product, the payment includes a one year subscription to AttentionStream synchronization with Attensa Online.

AttentionStream™ Synchronization - One Step Closer to Smart RSS

Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

San Francisco, Ca. - December 12, 2005 - Attensa, Inc., a leading developer of RSS infrastructure software, today announced the introduction of the 1.0 Beta version of its first RSS reader client, Attensa for Outlook 1.0 and is demonstrating Attensa Online, a new, free Web-based RSS application, at the Syndicate Conference in San Francisco, December 12-14. Attensa for Outlook and Attensa Online use Attensa's unique AttentionStreamTM article level synchronization that connects desktop, web and mobile RSS reader clients so articles are kept up to date no matter where they are accessed.

With Attensa for Outlook and Attensa Online users can easily manage RSS feeds and articles from any computer with an Internet connection. With AttentionStream™ synchronization every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online's. Users can now manage all the latest information with no more wasted time wading through duplicate content no matter where they are accessing and reading their feeds.

AttentionStream™ Synchronization - One Step Closer to Smart RSS

The introduction of Attensa for Outlook and Attensa Online is the first step in a three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying infrastructure that aggregates and triangulates attention metadata.

Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

"RSS is a fantastic new communication tool but, it isn't helping with the information fire hose. In fact, RSS only increases the flow and makes it worse," said Craig Barnes, Attensa CEO. "The new RSS clients we are introducing at Syndicate are the first step in using Attensa AttentionStreamTM technology to turn the RSS fire hose of information into a drinking fountain."

Introducing Attensa Online - Invitation Beta to Free RSS Web Service

Attensa Online is a free online RSS service that can be accessed anywhere on any computer. Attensa Online is an AJAX-based web application that works like a dedicated RSS reader application to make keeping on top of RSS news and information easy. Subscriptions and articles load quickly and marking articles as read and deleting articles is easy.

Resizable panes and multiple views let users create an RSS workspace that is flexible and intuitive. Options for displaying articles include headline only, headline with one-sentence introductions, headlines with first paragraphs or complete articles. Users view the article source Web page without opening a new browser window or tab.

To participate in the Attensa Online beta visit http://online.attensa.com

Attensa for Outlook 1.0 Beta - Three Useful and Easy to Use RSS Tools and Last Chance for Free Download

Attensa for Outlook 1.0 Beta is the sixth significant update since Attensa introduced the full-featured RSS news reader for Outlook in June 2005. When users download Attensa for Outlook they get the Attensa Engine, Attensa for Outlook and Attensa RSS toolbars for Firefox or Internet Explorer. The Attensa Engine is a desktop application that runs outside of Outlook, working in the background to gather, process, organize and store RSS feeds whether Outlook is running or not. With background processing, RSS news feeds are seamlessly pulled into Outlook. There is no waiting for feeds to load every time Outlook is launched. The engine keeps track of RSS subscription preferences and data, and keeps those RSS subscriptions current. It takes care of downloading any subscription files and updating an RSS news feed database on your PC.

Innovative features, fit and finish

• Attensa Toolbars for Firefox or Microsoft Internet Explorer
• Automatically detect RSS news feeds on a Webpage
• Preview Feeds and articles before deciding to subscribe
• Quickly access and read news feeds and articles from the browser toolbar
• Easily tag Web pages and blog posts using a pull down list.
• Articles tagged using Attensa automatically update and synchronize Del.icio.us bookmark lists.
• Tagged pages can be explored just using the toolbar
• Powerful search tools that make it easy to create unlimited custom news feeds based on keyword from the most popular search engines including:
• Blogdigger, Daypop, Del.icio.us, Feedster, Flickr, Moreover, MSN Spaces, Wired News and Yahoo!
• News is updated automatically and continuously
• Publish to LiveJournal, Blogger and TypePad blogs as easily as sending an email
• Automatically load audio Podcast files into iTunes and Windows Media Player playlists

Attensa for Outlook - Pricing and Availability

Attensa for Outlook 1.0 Beta is a free download. When it is released commercially Attensa for Outlook 1.0 will be cost $19.95. The price includes a one year subscription for AttentionStreamTM synchronization with Attensa Online.

For users who only need RSS in Outlook, Attensa for Outlook will continue to work inside of Outlook at the end of the first year's subscription.

Attensa for Outlook 1.0 Beta can be downloaded for free at http://www.attensa.com.

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com and at our blog at http://attensa.typepad.com.

San Francisco, Ca. - December 12, 2005 -Attensa, Inc, a leading developer of RSS Infrastructure software and FreeRange Communications, the leading provider of mobile RSS solutions, are working together to help people stay on top of the latest information wherever they go. The technology alliance brings together the FreeNews dedicated RSS reader for mobile devices developed by FreeRange with Attensa's AttentionStreamTM article level synchronization. This combination enables fast updating of subscriptions and connects desktop, web and mobile RSS reader clients so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed.

"The Internet on mobile phones isn't about surfing web pages; it's about information efficiency and getting the most out of your phone," said Jon Maroney, FreeRange CEO. "Our partnership with Attensa takes that information efficiency to a new level."

Attensa's RSS reader for mobile devices will use an OEM version of FreeNews, the RSS reader for mobile phones and PDA developed by FreeRange that is consistently recognized as the best of class dedicated RSS reader for mobile devices. FreeNews is a dedicated application for mobile RSS that has significant speed, usability and cost saving advantages over other RSS readers using WAP. With FreeNews, all of a user's RSS subscriptions can be downloaded at once and stored on the phone for reading when it is convenient. Other readers retrieve articles from the source as they are requested, resulting in long pauses, expensive downloads and significant user frustration. Instead of displaying tiny web pages that are slow to download and difficult to read and navigate, FreeNews presents news in a readable format specifically designed for mobile screens.

The AttentionStream generated by the Attensa branded mobile reader will be sent to the Attensa RSS Network where every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized across Attensa's mobile, desktop and Web based RSS readers.

"The marriage of our AttentionStream synchronization with the fast, well thought out FreeRange mobile RSS reader will help people stay on top of a rapidly changing world wherever they are," said Craig Barnes, Attensa CEO.

The integration of a mobile RSS reader is another step in Attensa's three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying value-add infrastructure that aggregates and triangulates attention metadata. Attensa's AttentionStreamTM technology is designed to help people cut through information overload by delivering fewer more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

About FreeRange

FreeRange Communications develops software applications that bring the power of the Internet to mobile phones and PDAs. People want information with them - whether it's news, blogs, stock quotes, weather, or sports. FreeRange delivers this information directly to your phone, 20x faster than existing methods. FreeRange is positioned at the intersection between mobile phones and the new Web services (blogging, RSS, social networking) that are defining the next version of the Internet. http://www.freerangeinc.com

PORTLAND, Ore. - December 5, 2005 - Attensa, Inc., a leading developer of RSS network infrastructure software, today announced that it completed a Series B equity funding led by RSS Investors, the first investment fund specializing in companies based on RSS technology. RSS Investors participated in the $9 million round along with existing investors SmartForest Ventures. The new funding brings the total investment to date to $12 million.

The capital will be used to fund development of the Attensa RSS product line including Web based RSS reader/aggregator infrastructure, RSS clients for PCs and mobile devices, and servers supporting RSS applications in the enterprise.

"Attensa''s use of RSS and vision for future applications of the technology make the company a perfect match for RSS Investors'' first investment," said Jim Moore, RSS Investors founder. "RSS has already had a profound affect on the way people gather and share information and we expect RSS to continue to play a significant role in the evolution of the Web. A technology like Attensa''s AttentionStreamT is an excellent example of how individuals and organizations can use RSS to build on collective thoughts and goals."

SmartForest provided the company''s early stage capital. "With its combination of technology, vision and leadership, Attensa is solidly positioned as a leader and innovator in RSS technologies," said Hugh Mackworth, Smart Forest Ventures managing partner. "We are excited to participate in this funding round and watch the evolution of this company and the dynamic RSS market."

Added RSS Investor Partner John Palfrey, "A new wave of Internet technologies including RSS, Attention data analysis, collaborative publishing and social networks are transforming the way people access, create and share information. Soon every citizen on this planet will serve as an editor accessing and sharing highly relevant information with anyone, anywhere. This tremendously powerful concept is being advanced by the technologies and services Attensa is pioneering."

Attensa, Inc. is developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device. The Attensa RSS network infrastructure efficiently organizes, distributes and measures RSS news feed articles and their associated AttentionStreamsT to deliver the most relevant information to users while providing publishers with meaningful metrics giving them deeper insights into how readers are interacting with their content.

"Attensa is fortunate to have investors like RSS Investors and SmartForest who support our vision of building an RSS network that cuts through the enormous demands on our attention and delivers more relevant information to users all over the world," said Craig Barnes, Attensa CEO. "RSS Investors is a partner that brings together the expertise of leading technology and Internet pioneers and venture capitalists and their insight, knowledge and access to emerging technologies will be a tremendous asset as we continue to grow our company."

"As we continue to deliver on our product line strategy over the coming months, this funding will accelerate our development of RSS infrastructure that cuts through information overload and delivers on the promise that less is more," said Eric Hayes, Attensa co-founder and Vice President of Research and Development.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company''s Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

About RSS Investors

RSS Investors is the first investment fund specializing in companies based on the Really Simple Syndication (RSS) family of standards and services. The fund, created by Jim Moore, John Palfrey, Richard Fishman, and Steve Smith and Tom Crowley (representing Ritchie Capital Management), is focused on supporting and nurturing Web 2.0 technologies and leaders who are championing RSS-related services.

About SmartForest Ventures

SmartForest Ventures makes seed stage and first round investments in the best and brightest new technology companies in the Pacific Northwest. A unique combination of early-stage venture capital fund and accelerator, SmartForest develops successful, fast-growth companies by providing capital, as well as expertise and mentoring.

PORTLAND, Ore. - October 10, 2005 - The newest version of the Attensa RSS reader for Outlook includes a Firefox toolbar that makes it easy to find, preview and subscribe to RSS newsfeeds from any Web page or blog offering RSS feeds. The Firefox RSS toolbar plug-in from Attensa automatically scans a Web page looking for feeds. When it finds an RSS feed, the Attensa RSS icon glows. A list of RSS newsfeeds available from the Webpage or blog appears when the icon is clicked. You can preview the articles included in a subscription before you decide to subscribe. To subscribe to a feed simply select the feed from the list. Every action performed using the browser toolbar is immediately synchronized in Outlook.

You can also use the toolbar read RSS articles from your subscriptions and launch the Attensa configuration interface. The new toolbar also makes it easy to add Del.icio.us tags. You can add tags to Web pages and blog posts from list using the Attensa Toolbar for Firefox. When you tag articles with Attensa your bookmark list on Del.icio.us is updated and synchronized automatically. You can also explore and access your tagged pages using the Firefox toolbar.

The public preview version 0.991 of Attensa for Outlook can be downloaded for free at http://www.attensa.com.

With the latest version of Attensa for Outlook users can select their browser of choice: Firefox or Internet Explorer to easily find, preview and add RSS news feeds and subscriptions from Websites and blogs.

Attensa for Outlook brings up-to-the-minute information and content from Websites, blogs and Podcasts directly into Microsoft Outlook.

Attensa for Outlook works inside Microsoft Outlook to bring up-to-the-minute RSS news and information from your favorite Websites and blogs right into neatly organized Outlook folders.

With Attensa for Outlook you can publish to LiveJournal, Blogger and TypePad blogs as easily as sending an email. Simply select an RSS article and click the publish button in the Attensa for Outlook toolbar. With version .99 you can publish to multiple blogs by simply selecting the target blog from an Attensa prompt. Attensa also automatically loads audio Podcast files into iTunes and Windows Media Player playlists.

First in a Line of Attensa RSS Readers

Attensa for Outlook is the first in a line of RSS readers designed for the desktop, the Web, for Web enabled mobile phones and PDAs and integrated into Microsoft Outlook, Attensa is developing RSS reader clients that use a single RSS engine which efficiently delivers and synchronizes information across devices via one entry point to the Web. Attensa's true-syncing capability ties desktop, web and mobile RSS reader clients together so articles read, filed and deleted are treated consistently across all of the clients.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.