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   <title>Attensa News</title>
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   <id>tag:www.attensa.com,2008:/news/1</id>
   <updated>2007-09-25T18:44:13Z</updated>
   
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<entry>
   <title>Attensa Makes it Easy to Get Started with Enterprise 2.0 Managed RSS with Attensa Feed Server Virtual Appliance</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/09/attensa_makes_it_easy_to_get_s_1.php" />
   <id>tag:www.attensa.com,2007:/news//1.369</id>
   
   <published>2007-09-25T18:27:40Z</published>
   <updated>2007-09-25T18:44:13Z</updated>
   
   <summary>Attensa, Inc., the leading developer of RSS software for businesses, today introduced a virtual appliance version of the Attensa Feed Server. The new version of the Attensa Feed Server is a virtual appliance that provides enterprise customers with centralized administration, routing, security, search, synchronization, analytics and reporting for enterprise-wide RSS coordination. It brings together all of the tools IT administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall. 

Attensa is also offering customers an easy way to evaluate and pilot the Attensa Feed Server with a free trial version which can be downloaded immediately from Attensa.com. The trial version is a fully functional version of the Attensa Feed Server that supports five locally configured users, unlimited groups, unlimited feeds and can be quickly installed on the evaluator’s hardware.</summary>
   <author>
      <name>Tony Maxymillian</name>
      
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[<p><b>Portland, OR - September 25, 2007 -</b> Attensa, Inc., the leading developer of RSS software for businesses, today introduced a virtual appliance version of the Attensa Feed Server. The new version of the <a href="http://www.attensa.com/products/server/" target="_blank">Attensa Feed Server</a> is a virtual appliance that provides enterprise customers with centralized administration, routing, security, search, synchronization, analytics and reporting for enterprise-wide RSS coordination. It brings together all of the tools IT administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall.</p>
<p>Attensa is also offering customers an easy way to evaluate and pilot the Attensa Feed Server with a free trial version which can be <a href="http://www.attensa.com/products/server/getit.php" target="_blank">downloaded immediately from Attensa.com</a>. The trial version is a fully functional version of the Attensa Feed Server that supports five locally configured users, unlimited groups, unlimited feeds and can be quickly installed on the evaluator's hardware.</p>
<p><b>Attensa and rPath Partner on Feed Server Virtual Appliance to Alleviate the Configuration and Integration Challenges for Customers</b></p>
<p>Attensa developed the virtual appliance version of the Feed Server in partnership with <a href="http://www.rpath.com/corp/" target="_blank">rPath</a>, provider of the first platform for creating and maintaining virtual appliances. A virtual appliance is an application combined with a streamlined operating system, offered in a format that runs in virtualized environments.</p>
<p>"Software applications delivered as virtual appliances represent a better way to distribute software, because the typical hassles of installation, integration, maintenance and administration have been removed,” said Marty Wesley, director of product marketing. "End-users will find the Attensa Feed Server to be an ideal way to begin building Enterprise 2.0 appications because it's easy to work with and build on."</p>
<p></p>

<p>To develop the Feed Server virtual appliances, Attensa uses rPath's web-based interface for configuring and maintaining virtual appliances, performing key tasks such as update management, application configuration, license management, and backup.  <p>"Our partnership with rPath is helping us offer new ways for customers to easily experience the benefits of managed RSS for streamlining communications in the enterprise,” said Rich Rudolph, Vice President of Sales and Marketing of Attensa.  <p><a href="http://www.attensa.com/products/server" target="_blank"><strong>The Attensa Feed Server</strong></a><strong> – Putting Web Feeds to Work Behind the Firewall</strong>  <p>The Attensa Feed Server can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT networks environments. With the Attensa Feed Server, individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Attensa feed readers for Windows, Mac, Microsoft Outlook, BlackBerry and other mobile phones, and in a secure online reader. Attensa's unique AttentionStream&trade; synchronization ties the server to the company's desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.</p>
<p><strong>About Attensa</strong></p> <p>Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.  <p>For more information and to keep informed about new enterprise RSS product introductions, please visit the company's Web site - <a href="http://www.attensa.com/">http://www.attensa.com</a> and at <a href="http:/www.attensa.com/blogs/attensa">our blog - http://www.attensa.com/blogs/attensa.</a></p>
<p><b>###</b></p>
<p>&copy;2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.</p>
]]>
      
   </content>
</entry>
<entry>
   <title>Kapow Technologies and Attensa Partnership Delivers Enterprise RSS Solutions </title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/09/kapow_technologies_and_attensa_1.php" />
   <id>tag:www.attensa.com,2007:/news//1.357</id>
   
   <published>2007-09-06T02:36:57Z</published>
   <updated>2007-09-06T02:41:52Z</updated>
   
   <summary>Kapow Technologies and Attensa today announced a partnership to facilitate the adoption and use of Enterprise RSS solutions.  The combination of Attensa and Kapow Technologies solutions enable a company and its knowledge workers to mash up and distribute internal and external data feeds via RSS, Atom and XML.  The companies have forged joint-marketing plans for the coming quarters, which include an informational webinar to be held tomorrow.

</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      PALO ALTO, CA and PORTLAND, OR – September 5, 2007 – Kapow Technologies and Attensa today announced a partnership to facilitate the adoption and use of Enterprise RSS solutions.  The combination of Attensa and Kapow Technologies solutions enable a company and its knowledge workers to mash up and distribute internal and external data feeds via RSS, Atom and XML.  The companies have forged joint-marketing plans for the coming quarters, which include an informational webinar to be held tomorrow.

The Kapow Mashup Server gives companies the ability to take any data source with a Web interface, including an RSS, Atom or XML feed, and quickly and easily repurpose it into an enterprise application.  Leveraging the data served up by Kapow Technologies, Attensa&apos;s Feed Server and feed readers provide a secure managed feed environment for channeling Web feeds to specific users and groups behind the firewall.

“RSS has advanced past its news syndication roots and is now one of the most cost-effective, innovative ways to get access to and repurpose just about any web-based content,” said John Yapaola, COO of Kapow Technologies.  “Our partnership with Attensa makes it easy for companies to both create RSS solutions with Attensa and then provide programmatic access to the data via the Kapow Mashup Server.  Kapow Technologies and Attensa solutions are perfectly complimentary, and can be implemented easily to deliver full-featured, Enterprise RSS solutions on a timeframe and a budget that are not possible with any traditional software method.”

“Kapow and Attensa are working together to get the right information to the right people at the right time,” said Charlie Davidson, CEO of Attensa. “Together we are helping companies streamline communications and maximize their return on investment on internal and external content by making it easy to create and securely distribute web feeds containing critical business information.”

Webinar Tomorrow 
To further illustrate the power and the benefits of Enterprise RSS solutions, Attensa and Kapow Technologies are hosting the following seminar tomorrow:

RSS Feeds: A Powerful Enabler for Data Syndication and Web 2.0 Applications

Time: September 6, 2007 8:30 a.m. PDT/11:30 a.m. EDT

Description:  RSS is an innovative way to get access to and repurpose just about any web based content, both within the enterprise, or on the public web. Executives from Attensa and Kapow Technologies will explain why Web 2.0 application developers are embracing RSS as a flexible and powerful way to gain access to data and content embedded in web applications, and why the use of RSS is rapidly moving beyond its original design as a news syndication tool.  Attendees for this webinar will learn how to:

• Quickly and easily create RSS or Atom feeds from any web based source
• Use RSS to syndicate and synchronize data across the enterprise
• Deploy role-based access to RSS feeds and content
• Visually organize RSS feeds into flexible views

Join Kapow Technologies’ founder and CTO, Stefan Andreasen and Attensa’s president and CEO Charlie Davidson for practical tips on how to build Enterprise RSS solutions that deliver tangible business value. 

Visit http://www.kapowtech.com/news_events.html to register.

About Attensa 
Attensa, Inc. is a venture backed software company developing Enterprise RSS software that gets the right information, to the right people at the right time.  For more information and to keep informed about new product introductions, please visit the company’s Web site - http://www.attensa.com and at our blog – http://www.attensa.com/blogs/attensa.

About Kapow Technologies
Kapow Technologies is a market leader in Mashup Serving, Feed Serving and Web Scraping software that enables companies to deploy content-intensive applications, such as enterprise mashups and Web 2.0 services, at a fraction of the time and cost compared to traditional software methods.  Because of these benefits combined with the company’s patented, unique visual scripting approach, Kapow Technologies has attracted more than 250 customers including Global 2000 firms such as AT&amp;T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, Audi and DHL.  The company also serves Web 2.0 startups including SimplyHired, and Ziggs.com.  Partners such as BEA Systems, IBM and Oracle make Kapow Technologies their top choice for projects including data collection, content migration, as well as mobile application mashups and service oriented architectures.

###
©2007 Kapow Technologies and Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc.  All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
      
   </content>
</entry>
<entry>
   <title>Attensa Introduces New Enterprise 2.0 RSS Feed Readers for Mac, Windows and Outlook</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/08/attensa_introduces_new_enterpr_2.php" />
   <id>tag:www.attensa.com,2007:/news//1.349</id>
   
   <published>2007-08-28T05:00:00Z</published>
   <updated>2007-08-28T23:44:17Z</updated>
   
   <summary>&gt;Attensa, Inc., the leading developer of RSS software for Enterprise 2.0 introduced new enterprise-quality RSS feed readers for Windows, Mac and Microsoft Outlook today. The three new Attensa feed readers are built using consistent AttentionStream™ technologies, architecture and user experience to provide business users with a complete set of tools for receiving, managing and reading critical business information delivered through RSS, Atom and XML web feeds. 
Attensa’s enterprise RSS feed readers for Windows, Mac and Microsoft Outlook can be downloaded at no charge immediately from the Attensa Web site http://www.attensa.com. 
</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[<p>Portland, OR — August 28, 2007 — <a></a>Attensa, Inc., the leading developer of RSS software for Enterprise 2.0 introduced new enterprise-quality RSS feed readers for Windows, Mac and Microsoft Outlook today. The three new Attensa feed readers are built using consistent AttentionStream™ technologies, architecture and user experience to provide business users with a complete set of tools for receiving, managing and reading critical business information delivered through RSS, Atom and XML web feeds. 
<p>Attensa’s enterprise RSS feed readers for <a href="http://www.attensa.com/products/readers/windows/">Windows</a>, <a href="http://www.attensa.com/products/readers/mac/">Mac</a> and <a href="http://www.attensa.com/products/readers/outlook/">Microsoft Outlook </a>can be downloaded at no charge immediately from the Attensa Web site <a href="http://www.attensa.com/">http://www.attensa.com</a>. 
<p>The new Attensa feed readers are designed specifically for enterprise RSS use. Feature sets and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of knowledge workers are using Attensa for Outlook today. 
<p><strong>Choice of “River of News” views including AttentionStream view that automatically pulls articles that are most important to the forefront of the user’s attention.</strong> 
<p>Attensa’s unique AttentionStream Learning Engine observes and learns from the user’s feed and article reading behaviors and works on the principle that past and present actions predict future behavior. Deep analytics of article content are matched to a personalization system that automatically prioritizes and recommends new articles that will be of interest to the reader. 
<p>This ongoing analysis of AttentionStream data includes the time and frequency that feeds are accessed, and analyzes which articles are read, deleted and ignored. Attensa displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of user attention is processed. Enterprise RSS users can choose how they want subscriptions and articles presented. Subscriptions can be displayed in a “River of News” view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to. 
<p><strong>Consistent architecture provides fast feed and article loading and streamlined synchronization with the Attensa Feed Server.</strong> 
<p>The new Attensa feed readers use a consistent architecture to insure quick access to feeds and articles and accurate and reliable synchronization with the Attensa Feed Server. The Attensa Feed Server channels feeds to users and groups behind the firewall and makes it easy to create a secure, managed, scalable enterprise RSS feed environment. Attensa's unique AttentionStream™ synchronization ties the server, desktop, web, instant messaging and mobile RSS reader clients together so articles read, filed and deleted are continuously up to date. 
<p><b>Consistent user experience and updated interface makes managing and reading feeds easy while simplifying training</b> 
<p><b></b>
<p><b>Safe and Secure Subscriptions to Internal and External RSS feeds</b> 
<p>As more businesses are looking at enterprise RSS platforms as communication vehicles that can handle sensitive financial, development and supply chain information, the need for a safe secure transmission of information is paramount. Attensa feed readers handle secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it. Feeds can be filtered to strip out potentially malicious attachments and scripting. 
<p><b>One-click blog republishing and easy editing</b> 
<p>The publishing toolbar can be linked to Microsoft LiveWriter, a desktop WYSIWYG authoring application that makes is easy to write, edit and add photos and other rich content to blog posts. Articles can be easily edited republished to internal or external blogs including Blogger, LiveJournal, TypePad, <a href="http://spaces.live.com/">Windows Live Spaces</a>,and WordPress. <a href="http://windowslivewriter.spaces.live.com/Local%20Settings/Temporary%20Internet%20Files/OLKE/spikew/Application%20Data/Windows%20Live%20Writer/PostSupportingFiles/fa3f8f30-717a-4e09-aeb9-083cbef4e1fb/SelectProvider4.jpg"></a>Writer supports <a href="http://cyber.law.harvard.edu/blogs/gems/tech/rsd.html">RSD</a> (Really Simple Discoverability), the <a href="http://www.xmlrpc.com/metaWeblogApi">Metaweblog API</a>, and&nbsp;the&nbsp;<a href="http://www.movabletype.org/mt-static/docs/mtmanual_programmatic.html">Movable Type API</a>. 
<p><strong>Other Attensa enterprise RSS feed reading productivity features include:</strong> 
<ul>
<li>Powerful automated persistent search tools search across 18 Web and blog search engines and continuously deliver relevant information as soon as it is published. </li>
<li>Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox </li>
<li>Create, import and export custom reading lists (OPML files) </li>
<li>Keep RSS feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported. </li>
<li>Secure connectivity to internal and external enterprise 2.0 Web feeds and AttentionStream reporting with the Attensa Feed Server </li>
<li>Easily play audio and video content directly in the River of News </li>
<li>Built-in Pod Catcher automatically downloads podcasts, audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes. </li>
<li>Desktop Alert toaster allows users to track fast breaking business information </li>
<li>Security enhancements – users can now disable scripting within feed articles. </li></ul>
<p><b>Pricing and Availability </b>– Attensa enterprise RSS feed readers for Windows, Mac and Microsoft Outlook can be downloaded at no charge immediately from the Attensa Web site http://www.attensa.com. 
<p><strong>About Attensa</strong> 
<p>Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time. 
<p>For more information and to keep informed about new product introductions, please visit the company’s Web site - <a href="http://www.attensa.com/">http://www.attensa.com</a> and at <a href="../../../../../../../../Local%20Settings/Temporary%20Internet%20Files/Local%20Settings/Temporary%20Internet%20Files/OLKC8/our%20blog%20-%20%20http:/www.attensa.com/blogs/attensa">our blog - http://www.attensa.com/blogs/attensa.</a> 
<p><b>###</b> 
<p>©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.</p>]]>
      
   </content>
</entry>
<entry>
   <title>InfoWorld: Attensa Unlocks Knowledge with RSS</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/05/infoworld_attensa_unlocks_know.php" />
   <id>tag:www.attensa.com,2007:/news//1.334</id>
   
   <published>2007-05-29T07:28:32Z</published>
   <updated>2007-05-29T07:34:14Z</updated>
   
   <summary>Attensa&apos;s software works by pushing RSS or managed Web feeds to specific users and groups behind the firewall, allowing knowledge workers in the enterprise to cherry-pick just the info they want. On the back end, the Linux-based Attensa Feed Server gathers feeds in the background, and gives IT administrators control of where those feeds go. Meanwhile, on the client side, Attensa has software for Windows, Mac, and BlackBerry, plus plug-ins for Outlook, Lotus SameTime IM, and others. Conveniently, the server takes care of syncing, so that if a user reads something on a BlackBerry, that same item is marked as having been read in Outlook as well.</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa in the News" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[Attensa has a straightforward mission: To get the right information to the right people at the right time. Although Attensa's goal may not be entirely original, Eric Hayes -- who co-founded the company in 2005 -- believes his company can get it right on all three counts.

Attensa's software works by pushing RSS or managed Web feeds to specific users and groups behind the firewall, allowing knowledge workers in the enterprise to cherry-pick just the info they want. On the back end, the Linux-based <a href="http://www.attensa.com/products/server/">Attensa Feed Server</a> gathers feeds in the background, and gives IT administrators control of where those feeds go. <a href="http://www.attensa.com/products/outlook/">Meanwhile, on the client side, Attensa has software for Windows, Mac, and BlackBerry, plus plug-ins for Outlook, Lotus SameTime IM, and others.</a> Conveniently, the server takes care of syncing, so that if a user reads something on a BlackBerry, that same item is marked as having been read in Outlook as well.

Behind this basic infrastructure is AttentionStream, the real substance of Attensa's IP. AttentionStream prioritizes content based on a user's behavior, pushing that information to the top of the reader. "AttentionStream has the ability to intelligently and automatically pull information that is important to the user when they want it and push away information that isn’t important when they don’t want it," Hayes says. ]]>
      
   </content>
</entry>
<entry>
   <title>InfoWorld: What the Enterprise can Learn from TiVo</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/05/infoworld_what_the_enterprise_1.php" />
   <id>tag:www.attensa.com,2007:/news//1.333</id>
   
   <published>2007-05-29T06:50:55Z</published>
   <updated>2007-05-29T07:01:07Z</updated>
   
   <summary>Enterprise RSS readers, such as Attensa Feed Server and Attensa for Outlook, also help tune and prioritize feed streams. Much like TiVo’s user-controlled program weightings and suggestions, Attensa prioritizes internal and external data based on user behavior, monitoring activities such as feed selections and time spent reading a feed, as well as articles tagged, deleted, and forwarded. Weighted rankings then push key data to the top of your workgroup’s display stack.</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa in the News" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[Enterprise RSS readers, such as <a href="http://www.attensa.com/products/server/">Attensa Feed Server </a>and <a href="http://www.attensa.com/products/outlook/">Attensa for Outlook</a>, also help tune and prioritize feed streams. Much like TiVo’s user-controlled program weightings and suggestions, Attensa prioritizes internal and external data based on user behavior, monitoring activities such as feed selections and time spent reading a feed, as well as articles tagged, deleted, and forwarded. Weighted rankings then push key data to the top of your workgroup’s display stack.]]>
      
   </content>
</entry>
<entry>
   <title>BlackBerry Wireless Enterprise Symposium 2007</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/05/blackberry_wireless_enterprise.php" />
   <id>tag:www.attensa.com,2007:/news//1.320</id>
   
   <published>2007-05-09T09:31:04Z</published>
   <updated>2007-05-09T09:44:26Z</updated>
   
   <summary> May 8 - 10 Orlando We&apos;re off to WES 2007 the yearly three-day event where BlackBerry software development partners, aspiring partners, carriers, BlackBerry admins and power users gather to explore what&apos;s new in wireless security, administration tools and end-user...</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa Out and About" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[<p></p> <p>May 8 - 10</p> <p>Orlando</p> <p><a href="http://www.wirelessenterprisesymposium.com/index.aspx" atomicselection="true"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; margin: 10px 10px 5px 0px; border-right-width: 0px" height="87" src="http://www.attensa.com/news/WindowsLiveWriter/BlackBerryWirelessEnterpriseSymposium200_DF55/wes2007logo%5B3%5D.jpg" width="240" align="left" border="0"></a>We're off to <a href="http://www.wirelessenterprisesymposium.com/index.aspx">WES 2007</a> the yearly three-day event where BlackBerry software development partners, aspiring partners, carriers, BlackBerry admins and power users gather to explore what's new in wireless security, administration tools and end-user support for wireless applications. Look us up in booth 307.</p>. ]]>
      
   </content>
</entry>
<entry>
   <title>Attensa Unveils Feed Server 1.2 Integrating New Publishing, Search and Discovery Tools for Enterprise 2.0 Web Feed Workflows</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/04/attensa_unveils_feed_server_12.php" />
   <id>tag:www.attensa.com,2007:/news//1.312</id>
   
   <published>2007-04-17T09:00:00Z</published>
   <updated>2007-05-09T09:14:54Z</updated>
   
   <summary>New Features for Channeling, Publishing, Searching and Analyzing RSS, ATOM and XML Feeds Behind the Firewall added to Attensa Feed Server</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="2" label="Attensa" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="12" label="Attensa Feed Server" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="22" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="10" label="enterprise RSS" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="64" label="Outlook RSS" scheme="http://www.sixapart.com/ns/types#tag" />
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      <![CDATA[<strong>Portland, OR — April 17, 2006 —</strong> Attensa, Inc., the leading developer of RSS software for businesses, today introduced significant enhancements to the Attensa Feed Server, a dedicated web feed server designed to manage enterprise RSS, ATOM and XML feeds for users and groups behind the firewall. With the Attensa Feed Server 1.2, administrators and users can create and publish custom web feeds and content simply by using their email client. The new version also includes sophisticated aggregation, matching and correlation search tools to automatically deliver intelligently filtered information from public and custom content that precisely matches the searcher's criteria. New attention analytics tools rank feeds by use patterns in the organization and provide the ability to search for relevant feeds and articles stored on the Feed Server. Backup and restore capabilities have been added to insure that subscriptions, user and group settings are protected.

"Attensa continues to deliver comprehensive tools and innovative capabilities that harness the collective intelligence of an organization and help people discover, create, filter and channel highly relevant information to the right people at the right time using Web feed workflows," said Eric Hayes, Attensa’s Vice President of Research and Development.

Attensa Feed Server 1.2 brings together all of the tools IT that administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall. The new capabilities and feature set have been developed based on extensive input from IT professionals and users in some of the world’s largest corporations including the leading companies in global logistics services, energy, financial services, investment banking , insurance, pharmaceuticals and health care. 

<strong>The Attensa Feed Server 1.2 Highlights

Effortlessly Create Custom Feeds and Publish Content Using Email Clients</strong>
With the newest version of the Attensa Feed Server, users can publish, distribute and read Web feeds using Microsoft Outlook or other email clients. Users can easily create custom feeds and use their email client to write and forward content to the newly created feeds. Content can be added to the feed as easily as forwarding an email.

<strong>Enhanced Attention Reporting - Feed Rankings and Discovery </strong>

Managers, team leaders and admins can access new reports based on Attensa’s unique AttentionStream analytics. Community feeds can be ranked by the number of subscribers. Users with permission can discover and easily subscribe to new feeds. Reports can be used to identify must-read feeds and the most effective communications channels for getting information to specific users and groups. Detailed Attention reports are searchable based on feeds, groups and users. 

<strong>Three Search Tools and Techniques to Discover and Channel Highly Relevant Content</strong>

<em>Search Feeds and Articles Stored on the Feed Server</em>
Users can search across feeds and articles stored on the feed server and easily subscribe to new feeds that capture their attention.

<em>Search the Open Web with Persistent Search Tools</em>

Administrators and users can set up dynamic searches across 18 Web, blog and social network search engines. The ability to add search from premium content providers is also available. Search feeds are hosted on the server and can be channeled to specific users and groups. Users can add new searches through the Attensa Feed Server’s Web reader.

Simply typing search keyword queries once will launch searches across multiple search engines. Search results are updated automatically on a continuous basis.

<em>Search Custom Content Channels Using Precision Search Tools</em>

Users can create precisely focused search channels that automatically and continuously deliver exactly the content they are searching for without duplication. Precision search differs from conventional indexing searches by matching and filtering results in real time. Researchers can fine tune their search criteria, in real time, to deliver exactly the information they are searching for as soon as it is observed on in the content channel.
<strong>
Designed for Scaling Efficiency and Lower Total Cost of Ownership</strong>

The Attensa Feed Server scales more efficiently than conventional clustered server approaches used in competitive enterprise RSS solutions. The server uses Attensa’s AttentionStream™ processing to intelligently manage and direct workload demands to task specific servers. AttentionStream processing running on the Linux OS lowers TCO by requiring fewer servers to support workloads and reduces software licensing costs. 

<strong>Backup and Restore</strong>

Customers’ Feed Server subscriptions and user settings are protected by automated backups. The frequency can be scheduled by the administrator. Feed Server information can be restored to users from backed-up files.

<strong>The Attensa Feed Server – Putting Enterprise 2.0 Web Feeds to Work Behind the Firewall</strong>

The Attensa Feed Server 1.2 is available as an appliance and as a virtual appliance. It can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT network environments. With the Attensa Feed Server, individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Microsoft Outlook, in Windows and Mac desktop feed readers, in a secure online feed reader, in Sametime Instant Messaging and on mobile devices. Attensa’s unique AttentionStream™ synchronization ties the server to the company’s desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed. 

<strong>About Attensa</strong>
Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information to the right people at the right time using enterprise web feed workflows.

For more information and to keep informed about new enterprise 2.0 RSS product introductions, please visit the company’s Web site - http://www.attensa.com and at our blog - http://www.attensa.com/blogs/attensa.

###

©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
]]>
      
   </content>
</entry>
<entry>
   <title>AIIM Expo</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/04/aiim_expo.php" />
   <id>tag:www.attensa.com,2007:/news//1.314</id>
   
   <published>2007-04-14T01:45:08Z</published>
   <updated>2007-05-09T09:15:55Z</updated>
   
   <summary> April 16 - 19, 2007 Boston This is the first time Attensa is exhibiting at AIIM. Our objective is to get an Enterprise 2.0 sanity check from the people who are deeply involved in business intelligence, knowledge management, collaboration...</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa Out and About" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[<p></p> <p>April 16 - 19, 2007  <p>Boston  <div align="left"><a href="http://www.aiimexpo.com/aiimexpo2007/v42/index.cvn?id=10000"><img style="margin: 0px 15px 0px 0px" alt="AIIM Expo" src="http://www.aiimexpo.com/convdata/aiimexpo2007/images/logoAIIM.jpg" align="left" border="0"></a></div> <p>This is the first time <a href="http://www.attensa.com/">Attensa</a> is exhibiting at AIIM. Our objective is to get an Enterprise 2.0 sanity check from the people who are deeply involved in business intelligence, knowledge management, collaboration and content management.</p> <p>From our point of view, most business collaboration today revolves around portals that aren’t being used effectively, tidal waves of&nbsp;email and attachments and conference calls. Of course, we think there’s a better way using <a href="http://www.attensa.com/customers/">Web Feed Workflows</a>. That's why we are so interested in getting feedback from the enterprise experts who live and breathe this stuff. </p> <p>If you're in Boston or heading for AIIM stop by booth 3201 and tell us what you think. Believe me we're interested in your feedback. </p> <div class="wlWriterSmartContent" id="0767317B-992E-4b12-91E0-4F059A8CECA8:36a8b09e-9e08-4c58-9a85-157df181de33" contenteditable="false" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati tags: <a href="http://technorati.com/tags/enterprise%20RSS" rel="tag">enterprise RSS</a>, <a href="http://technorati.com/tags/enterprise%202.0" rel="tag">enterprise 2.0</a>, <a href="http://technorati.com/tags/business%20intelligence" rel="tag">business intelligence</a>, <a href="http://technorati.com/tags/knowledge%20management" rel="tag">knowledge management</a>, <a href="http://technorati.com/tags/content%20management" rel="tag">content management</a>, <a href="http://technorati.com/tags/AIIM%20expo" rel="tag">AIIM expo</a>, <a href="http://technorati.com/tags/Attensa" rel="tag">Attensa</a>, <a href="http://technorati.com/tags/RSS%20server" rel="tag">RSS server</a>, <a href="http://technorati.com/tags/feed%20server" rel="tag">feed server</a></div>]]>
      
   </content>
</entry>
<entry>
   <title>Attensa Introduces First Enterprise RSS Reader to Rank Important Articles Based on User Interest and Attention </title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/03/attensa_introduces_first_enter_2.php" />
   <id>tag:www.attensa.com,2007:/news//1.299</id>
   
   <published>2007-03-25T21:30:41Z</published>
   <updated>2007-03-25T21:57:03Z</updated>
   
   <summary>Attensa for Outlook 2.5. Beta 2 Introduces New River of News View Using AttentionStream® Learning Engine to Automatically Pull Enterprise RSS Users&apos; Most Important Articles to the Top

New Version Significantly Improves Microsoft Outlook 2007 Speed by Bypassing the Outlook 2007 RSS Bottleneck
</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[San Diego, CA -  March 26, 2007 -- Attensa, Inc., the leading developer of RSS software for businesses, is introducing a major enhancement to the public beta of enterprise RSS reader Attensa for Outlook at the O'Reilly Etech Conference today. The newest version integrates an AttentionStream® Learning Engine that automatically pulls articles that are most important to users to the forefront of their attention. This is the first attention driven enterprise RSS reader that prioritizes articles, not just feeds, for a user.

Attensa's unique AttentionStream Learning Engine observes and learns from the user's feed and article reading behaviors and works on the principle that past and present actions predict future behavior. Deep analytics of article content are matched to a personalization system that automatically prioritizes and recommends new articles that will be of interest to the reader.

"Our new approach matches content cues with personas based on our in-depth analysis of reading behaviors and delivers a powerful, personalized, attention-driven reading experience," said Eric Hayes, Attensa's Vice President of Research and Development. "The attention analytics used in our learning engine go far beyond the 'popularity contest' recommendations used in social networking Web RSS readers to give business users a tool to help cut through information overload."

Articles can be prioritized across all of the user's feeds or they can be prioritized by categories to provide continuous context to the user's specific interests.

<strong>New Version of Attensa for Outlook Significantly Improves Microsoft Outlook 2007 Speed by Bypassing the Outlook 2007 RSS Bottleneck</strong>

By default Outlook 2007 stores RSS subscriptions in the users Exchange mailbox. In enterprise environments with limits on mailbox size, these files can fill up -- FAST. Combining RSS articles with email can dramatically slow Outlook performance. To bypass the Outlook 2007 bottleneck, Attensa for Outlook 2.5 Beta 2 streamlines the interaction between the user interface and the Attensa engine to significantly improve the RSS handling performance of Outlook 2007. To further optimize Outlook performance, the new version of Attensa of Outlook offers Outlook 2007 users two options for channeling articles into Outlook. User can stores their articles in a separate file or they can bypass Outlook's storage completely by pulling articles on demand into the Attensa for Outlook River of News. Both methods speed up Outlook performance significantly and cut PST file bloat which drags down Outlook performance.

Attensa for Outlook is the first enterprise RSS reader designed specifically for enterprise RSS use. The Attensa for Outlook feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers involved in <a href="http://www.attensa.com/customers/rss_workflows/#rss_workflows_for_business_and_competitive_intelligence">business intelligence</a>,<a href="http://www.attensa.com/customers/rss_workflows/#enterprise_rss_workflows"> knowledge managemen</a>t and <a href="http://www.attensa.com/customers/indispensable_research_tool/#360_degree_marketing_reputation_and_brand_monitoring">corporate communications</a> in organizations where tens of thousands of desktops are using Attensa for Outlook as their enterprise RSS reader of choice.

The Attensa for Outlook 2.5 Beta 2 beta will be previewed at the O'Reilly Etech Conference in San Diego and will be available as a free RSS reader download on April 10 at http://www.attensa.com/beta

<strong>Other Attensa for Outlook productivity features include:</strong>

Update feeds and delete articles on defined schedule

Safe and Secure Subscriptions to Internal and External RSS feeds enhance knowledge management and corporate communications throughout the organization.

Advanced compatibility and synchronization with the Microsoft RSS Platform

One-click blog republishing and easy editing with connection to Windows Live Writer

Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox

Powerful, automated, persistent search tools search across 18 Web and blog search engines and continuously deliver relevant information as soon as it is published. 

YouTube video search as been added.

Create, import and export custom reading lists (OPML files)

Keep feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported.

Secure connectivity to internal and external Web feeds and AttentionStream reporting with the <a href="http://www.attensa.com/products/server/">Attensa Feed Server</a>

Easily play audio and video content directly in the River of News

Built-in Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes.

Desktop Alert toaster allows users to track fast breaking business information whether they are working in Outlook or not.

New Security enhancements -- users can now disable scripting within feed articles.

<strong>
Pricing and Availability -- T</strong>he Attensa for Outlook 2.5 Beta 2 beta will be previewed at the O'Reilly Etech Conference in San Diego and will be available as a free RSS reader download on April 10 at http://www.attensa.com/beta
<strong>
About Attensa</strong>
Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.
For more information and to keep informed about new enterprise RSS product introductions, please visit http://www.attensa.com and our blog - http://www.attensa.com/blogs/attensa
###


©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
]]>
      
   </content>
</entry>
<entry>
   <title>Attensa Opens Free Public Beta of First Attention Driven RSS Reader for Microsoft® Outlook® 2007 </title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/03/attensa_opens_free_public_beta_1.php" />
   <id>tag:www.attensa.com,2007:/news//1.291</id>
   
   <published>2007-03-06T00:41:21Z</published>
   <updated>2007-03-06T00:52:18Z</updated>
   
   <summary>Portland, OR (PRWeb) March 5, 2007 - Attensa, Inc., the leading developer of RSS software for businesses, announced a free public beta for Attensa for Outlook 2007 today. The new beta version builds on the integrated RSS capabilities in the...</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[Portland, OR (PRWeb) March 5, 2007 - Attensa, Inc., the leading developer of RSS software for businesses, announced a free public beta for Attensa for Outlook 2007 today. The new beta version builds on the integrated RSS capabilities in the new version of Microsoft Outlook 2007 by optimizing Outlook performance and adding a complete set of tools for receiving and managing critical business information while helping to cut through information overload with AttentionStream processing. Attensa AttentionStream processing continuously analyzes behaviors as RSS subscriptions are scanned and articles read. It automatically pulls the articles and feeds the reader finds to be most important to the top. 

Consumer social media sites have been the driving force behind the early adoption and use of RSS. Microsoft's integration of RSS in Vista, IE7 and Outlook 2007 will drive the further adoption of RSS by opening the eyes of business users to the advantages of using web feed workflows to get the right information to the right people at the right time. 

Attensa for Outlook is the first RSS reader designed specifically for enterprise use. The Attensa for Outlook 2007 feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook. 

The Attensa for Outlook 2007 beta is free and can be downloaded at <a href="http://www.attensa.com/beta">http://www.attensa.com/beta</a>

<strong>Attensa for Outlook 2007 Highlights:</strong>

<strong>Optimized Outlook performance: Separate PST files for RSS feeds </strong>
By default Outlook 2007 stores RSS subscriptions in the users Exchange mailbox. In enterprise environments with limits on mailbox size, these files can fill up - FAST. Combining RSS articles with email can dramatically slow Outlook performance. To optimize Outlook performance, Attensa for Outlook 2007 stores feeds in a separate file. This speeds up Outlook performance, cuts storage requirements and makes feeds and articles available for offline reading. 

<strong>Update feeds and delete articles on defined schedule</strong>
Outlook 2007 updates feeds at the same time it is sending and receiving email. This dual updating can significantly slow Outlook performance. Attensa for Outlook 2007 provides custom scheduling for updating RSS feeds. Users can set up schedules for specific feeds. Feeds are updated independently from email. And, with Attensa for Outlook 2007, users can update all of their feeds on demand by simply using the update now button. Users can also define schedules for automatically deleting read and unread articles. With Outlook 2007, users must clean out folders manually. 

<strong>Safe and Secure Subscriptions to Internal and External RSS feeds</strong>
As more businesses are looking at RSS as a communication vehicle that can handle sensitive financial, development and supply chain information, the need for a safe secure transmission of information is paramount. Attensa for Outlook 2007 handles secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it. Outlook 2007 has no capability to receive secure feeds. With Attensa for Outlook users have the ability to set strip out potentially malicious attachments and to set up lists of blocked feeds and enclosures.

<strong>Advanced compatibility and synchronization with the Microsoft RSS Platform</strong>
Attensa for Outlook 2007 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience. Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers you can access your RSS feeds anywhere in Outlook, on the Web and on mobile devices. The Attensa AttentionStream synchronization monitors every action from updating feeds, reading and deleting articles, subscribing to new feeds and adding tags are instantly synchronized in Outlook, Online and on your mobile phone or PDA. 

<strong>Predictive Ranking AttentionStream</strong>
Attensa AttentionStream technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 2007 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Attensa for Outlook 2007 lets users choose how they want subscriptions and articles presented. Subscriptions can be displayed in a"River of News" view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to. 

<strong>One click blog republishing and easy editing with connection to Windows Live Writer</strong>
The publishing toolbar in Attensa for Outlook publishing can now be linked to Microsoft LiveWriter, a desktop WYSIWYG authoring application that makes is easy to write, edit and add photos and other rich content to blog posts. Articles can be easily edited republished to internal or external blogs including Blogger, LiveJournal, TypePad, Windows Live Spaces,and WordPress. Writer supports RSD (Really Simple Discoverability), the Metaweblog API, and the Movable Type API. 

<strong>Other Attensa for Outlook 2007 productivity features include: </strong>

Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox 

Powerful automated persistent search tools, search across 18 Web and blog search engines and continuously delivers relevant information as soon as it is published. YouTube video search as been added. 

Create, import and export custom reading lists (OPML files) 

Keep feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported. 

Secure connectivity to internal and external Web feeds and AttentionStream reporting with the Attensa Feed Server 

Easily play audio and video content directly in the River of News 

Built-in Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes. 

Desktop Alert Toaster allows users to track fast breaking business information whether they are working in Outlook or not. 

New Security Enhancements users can now disable scripting within feed articles. 

Pricing and Availability
The beta of Attensa for Outlook 2007 for Outlook can be downloaded at no charge immediately from the Attensa the Web site <a href="http://www.attensa.com/beta .">http://www.attensa.com/beta .</a> 

About Attensa
Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.
For more information and to keep informed about new product introductions, please visit the company's Web site - <a href="http://www.attensa.com">http://www.attensa.com</a> and at our blog - <a href="http://www.attensa.com/blogs/attensa.">http://www.attensa.com/blogs/attensa.</a> 

###

©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
]]>
      
   </content>
</entry>
<entry>
   <title>Attensa Unveils Feed Server 1.1; Bringing New Power, Security, Advanced Attention Reporting and Installation Options to Enterprise RSS </title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/02/attensa_unveils_feed_server_11.php" />
   <id>tag:www.attensa.com,2007:/news//1.284</id>
   
   <published>2007-02-13T23:25:04Z</published>
   <updated>2007-02-14T00:03:05Z</updated>
   
   <summary>The New Attensa Feed Server 1.1 Adds Persistent Search, Advanced Analytics, Custom Administrative Permissions and Advanced Security; Deploys as an Appliance, Software Appliance or Hosted Solution</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="2" label="Attensa" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="12" label="Attensa Feed Server" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="22" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="19" label="Enterprise RSS" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="51" label="RSS servers" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[Portland, OR — February 13, 2006 — Attensa, Inc., the leading developer of RSS software for businesses, today introduced significant enhancements to the Attensa Feed Server, a dedicated web feed server designed to distribute internal and external web feeds to users and groups behind the firewall. The latest version of the enterprise RSS leader’s comprehensive, end-to-end solution is a milestone achievement in the company’s roadmap to reinvent the way enterprises approach RSS. Attensa Feed Server provides the industry’s most comprehensive, reliable and secure solution for attention reporting and enterprise RSS.

"Providing workers with the right information, at the right time, in the right context, has been a holy grail for IT organizations for many years. Attempts to fulfill this goal have relied on many different solutions anchored around various information sharing, communication and collaboration techniques," writes Burton Group Analyst Mike Gotta in a recent report entitled Transforming Communication Channels: RSS in the Enterprise. "RSS-based tools are one option users can avail themselves to when looking for ways to better manage their attention towards pertinent information in a manner that they control."

Attensa Feed Server 1.1 brings together all of the tools IT administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall. The new capabilities and feature set have been developed based on extensive customer input from IT professionals and users in some of the world’s largest corporations including the leading companies in global logistics services, energy, financial services, investment banking , insurance, pharmaceuticals and health care. 

<strong>The Attensa Feed Server 1.1 Highlights</strong>

<strong>Choice of Installation Options – Appliance, Software Appliance or Hosted Service</strong>
The Attensa Feed Server 1.1 is available as a Linux software appliance combining the Feed Server 1.1 application with an open source LAMP stack that readily installs on industry standard servers. The Attensa Feed Server will also be offered as a hosted service to meet the needs of small and medium businesses and workgroups and project teams in larger organizations.

<strong>Server Side and Web Reader Persistent Search</strong>
Administrators and users can set up dynamic searches across 18 Web, blog and social network search engines. The ability to add search from premium content providers is also available. 

Search feeds are hosted on the server and can be channeled to specific users and groups. Users can add new searches through the Attensa Feed Server’s Web reader.

Simply typing search keyword queries once will launch searches across multiple search engines. Search results are updated automatically on a continuous basis.

By subscribing to dynamic persistent search feeds covering market and trend data from industry research groups, government agencies, news sources, and thought leaders, changes in business environments can be sent directly to workers on a real-time basis. Researchers and knowledge workers no longer have to manually check for updates. New information is sent directly to subscribers as soon as it is published on the Internet.

<strong>Enhanced Attention Reporting – Searchable Attention Analytics Reports </strong>
Managers, team leaders and admins can access new reports based on Attensa’s unique AttentionStream analytics. Detailed Attention reports are searchable based on feeds, groups and users. Attention reporting helps gain insight into how users effectively convert information into wisdom as users gather information in their quest to answer questions and solve problems. Reports can be used to identify must read feeds and the most effective communications channels for getting information to specific users and groups. 

<strong>Designed for Scaling Efficiency and Lower Total Cost of Ownership</strong>
The Attensa Feed Server scales more efficiently than conventional clustered server approaches used in competitive enterprise RSS solutions. The server uses Attensa’s AttentionStream™ processing to intelligently manage and direct workload demands to task specific servers. AttentionStream processing running on the Linux OS lowers TCO by requiring fewer servers to support workloads and reduces software licensing costs.

<strong>Advanced Security </strong>
Administrators have the ability to set strip out potentially malicious attachments and to set up lists of blocked feeds and enclosures. Administrators also have the ability to disable scripting from within feeds for additional security.

<strong>Tiered Administrator Permissions</strong>
With tiered administration, IT administrators can create an unlimited number of administrators with permissions ranging from read-only access to full system control. Distributing administration responsibilities makes it easy to empower department managers, and team leaders to subscribe, channel and monitor Web feeds for their specific needs.

Users and groups can be imported from LDAP directories or created specifically on the feed server. Users and groups are searchable to make it easy to find and assign administrator and user permissions in large organizations.

<strong>Browsable Feed Library</strong>
Feeds can be neatly organized using categories and sub-categories to create a logical taxonomy. Users with permission can browse through the feed library to create their own custom reading lists.

<strong>Embedded Documentation and Technical Support Access</strong>
Documentation for users and admins is now available through the web interface. Access to the Attensa Support portal is available through the admin interface.

"Web feeds are quickly evolving into the de facto delivery platform for getting critical business information to the right people at the right time automatically," said Craig Barnes, CEO of Attensa. "RSS is destined to be the next wave of IT infrastructure, automatically delivering essential information from portals, intranets, premium content providers and enterprise applications. Our enterprise Feed Server customers are reporting measurable time savings and Attensa’s unique attention analytics are helping them identify and enhance their most effective communication channels."

<strong>The Attensa Feed Server – Putting Web Feeds to Work Behind the Firewall</strong>

The Attensa Feed Server 1.1 can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT networks environments. With the Attensa Feed Server individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Microsoft Outlook, in a secure online reader or on a mobile device. Attensa’s unique AttentionStream™ synchronization ties the server to the company’s desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed. 

<strong>About Attensa</strong>

Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.

For more information and to keep informed about new product introductions, please visit the company’s <a href="http://www.attensa.com">Web site</a> and at <a href="http://www.attensa.com/blogs/attensa">our blog.</a>
]]>
      
   </content>
</entry>
<entry>
   <title>Attensa and Real Time Matrix Announce Exclusive Strategic Technology Partnership To Bring Precisely Focused Search Channels to the Enterprise</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2007/01/attensa_and_real_time_matrix_a.php" />
   <id>tag:www.attensa.com,2007:/news//1.271</id>
   
   <published>2007-01-10T09:00:00Z</published>
   <updated>2007-01-10T09:45:17Z</updated>
   
   <summary>Attensa, Inc., a leading developer of Enterprise RSS software, and The Real Time Matrix Corp., an innovator in precision search and real-time matching and filtering technology, are working together to help business users create precisely focused search channels that automatically and continuously deliver exactly the content they are searching for without duplication.</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="News Releases" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.attensa.com/news/">
      <![CDATA[Portland, OR — January 10, 2007 — Attensa, Inc., a leading developer of Enterprise RSS software, and The Real Time Matrix Corp., an innovator in precision search and real-time matching and filtering technology, are working together to help business users create precisely focused search channels that automatically and continuously deliver exactly the content they are searching for without duplication.

The partnership brings together the power of Attensa's persistent search capability which scans Internet search engines to continuously deliver information as soon as it is published with Real Time Matrix's sophisticated aggregation, matching and correlation techniques to deliver information that has been intelligently filtered to precisely match the searcher's criteria with public and premium content. 

"Real Time Matrix and Attensa are working together to give business users an RSS tuner which does an exceptional job of separating signal from noise," said Craig Barnes, Attensa CEO. "Using persistent precision search to continuously deliver highly relevant information is an essential business tool which slashes the time it takes to stay on top of rapidly changing world."

"This technology cuts through information overload and puts control into the individuals' hands. Users simply set up and refine their search criteria and we deliver accurate, relevant and timely results with extreme prejudice," said Jeff Whitehead, The Real Time Matrix CEO. "With Attensa and Real Time Matrix researchers can search the past and filter the future by tuning their search criteria, in real time to deliver exactly the information they want without duplication, as soon as it is observed on the Internet."

The persistent precision search technology filters public Internet and blog search engines and can be extended to include specialized internal and premium content available within the enterprise.

<strong>About Attensa</strong>
Attensa, Inc. is a venture backed company developing software that gets the right information to the right people at the right time and controls the flow by prioritizing and filtering Web feeds and articles so people get the most relevant, timely information anywhere on any device. For more information and to keep informed about new product introductions, please visit the company’s Web site at <a href="http://www.attensa.com/ ">http://www.attensa.com/ </a>and our blog at <a href="http://www.attensa.com/blogs/attensa.">http://www.attensa.com/blogs/attensa.
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<strong>About Real Time Matrix Corporation</strong>
The Real Time Matrix Corporation is a privately-held start-up, co-founded and funded by Edge Venture Capital and based in the San Francisco Bay Area, The Real Time Matrix founders have 50 years combined software expertise focused on media distribution, analytics, and messaging. For more information please visit the company’s web site and <a href="http://www.realtimematrix.com.">http://www.realtimematrix.com.</a>]]>
      
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</entry>
<entry>
   <title>Kung Fu Apps: Attensa Reads Enterprise Inflection</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2006/12/kung_fu_apps_attensa_reads_ent.php" />
   <id>tag:www.attensa.com,2006:/news//1.242</id>
   
   <published>2006-12-06T01:58:41Z</published>
   <updated>2006-12-06T02:08:03Z</updated>
   
   <summary>The predominant use of RSS for knowledge workers will be related to process in my opinion.  Getting notification that an order has been received, an invoice needs approval, or that parties have reached agreement on a contract is more important than an RSS feed of a persistent search using Google or Technorati for the company’s ticker symbol. </summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa in the News" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      The predominant use of RSS for knowledge workers will be related to process in my opinion.  Getting notification that an order has been received, an invoice needs approval, or that parties have reached agreement on a contract is more important than an RSS feed of a persistent search using Google or Technorati for the company’s ticker symbol.  As valuable as it might be to follow news stories about a company, it doesn’t necessarily improve their business processes and thus doesn’t really matter to the knowledge worker.

Attensa gets this.  And they understand the value of tracking “attention data,” a fancy term indicating that a user’s behavior in reference to feeds is tracked for purposes of reporting.  What feeds users pay attention to can translate into “which projects are getting attention from a particular group of users.”  But extend this concept one step further by considering that a report can be generated based upon the attention stream of a given set of users to see metrics on ALL the systems that have RSS output.  One could essentially make correlations between systems that are otherwise not integrated by using the attention data.  That’s a difficult, if not impossible, metric to track when email is the messaging medium.  
      
   </content>
</entry>
<entry>
   <title>Marketing Shift - Tools for Information Overload</title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2006/11/httpwwwmarketingshiftcom_marke.php" />
   <id>tag:www.attensa.com,2006:/news//1.237</id>
   
   <published>2006-11-22T23:15:52Z</published>
   <updated>2006-11-22T23:37:39Z</updated>
   
   <summary>Attensa recently released a free RSS reader tool that plugs into Outlook. Attensa analyzes the feeds and items that you read and automatically ranks the items to bring the most relevant data to the top. For workgroups, this can eliminate countless browsing hours by making sure that the urgent information gets to the entire group instead of relying on &quot;did you see this&quot; emails or IMs between co-workers.</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa in the News" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      Keeping up with your competitors, your industry, and the media&apos;s coverage of your company is becoming an increasingly daunting task. Many of the same companies that provide the web publishing tools for creating feeds also provide businesses with tools for filtering through RSS feeds.

When you factor in podcasts and video content, the sheer volume of data online is growing at a faster rate than ever. Cutting through the thousands of blogs that are personal in nature to find the content that affects your marketing efforts requires smart RSS tools.

Attensa recently released a free RSS reader tool that plugs into Outlook. Attensa analyzes the feeds and items that you read and automatically ranks the items to bring the most relevant data to the top. For workgroups, this can eliminate countless browsing hours by making sure that the urgent information gets to the entire group instead of relying on &quot;did you see this&quot; emails or IMs between co-workers.
      
   </content>
</entry>
<entry>
   <title>InfoWorld: Attensa Provides the Best User Experience </title>
   <link rel="alternate" type="text/html" href="http://www.attensa.com/news/2006/11/infoworld_attensa_provides_the.php" />
   <id>tag:www.attensa.com,2006:/news//1.235</id>
   
   <published>2006-11-18T00:35:04Z</published>
   <updated>2006-12-07T21:45:55Z</updated>
   
   <summary>Attensa gives you multiple deployment options, from configuring Outlook users with or without a desktop client to a Web interface and mobile options. The Outlook plug-in is laudable for features and usability. And intelligent ranking of feeds is noteworthy.</summary>
   <author>
      <name>Scott Niesen</name>
      <uri>http://www.attensa.com</uri>
   </author>
         <category term="Attensa in the News" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<p>Their designers understand that enterprise RSS is poised to become the focal point employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications." </p> <p>Here's his bottom line on Attensa:<img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; margin: 10px 5px 0px; border-right-width: 0px" height="768" src="http://www.attensa.com/blogs/attensa/WindowsLiveWriter/InfoWorldRSSServerRoundUp_8A78/Attensa%20Infoworld%5B5%5D.jpg" width="224" align="right" border="0"></p> <p><strong>"Attensa gives you multiple deployment options, from configuring Outlook users with or without a desktop client to a Web interface and mobile options. The Outlook plug-in is laudable for features and usability. And intelligent ranking of feeds is noteworthy.</strong></p> <p>Mike&nbsp;had great things to say about the Attensa Feed Server, Attensa for Outlook and the Attensa approach to managing feeds behind the firewall.&nbsp; He also shared some of the insights he has gained researching the category and talking to enterprise customers.</p> <p><strong>"63% of RSS users subscribe to work-related feeds."</strong></p> <p>"That latter finding shouldn't surprise IT managers. After all, RSS readers are easy to install and use. <strong>This technology does a fine job helping workers cut through irrelevant information that floods portals, enterprise search results, and e-mail. </strong>But as RSS's popularity rises, so do risks. For example, precious network bandwidth is consumed when many employees update the same feed. Plus, there are security risks associated with accessing inappropriate feeds. To get around these issues and give more employees the benefit of RSS, organizations are adopting enterprise RSS solutions."</p> <p><strong>"Enterprises using these solutions report measurable time savings -- often achieving full ROI in a few months</strong>."  <p><strong>"Enterprise RSS is poised to become the focal point employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications."</strong>  <p><em>Now on to Mike's experience with Attensa: </em> <p>"Attensa's RSS solution includes an Outlook reader that works stand-alone or can pull feeds located on a central Attensa Feed Server sitting behind your firewall. Optionally, enterprises can install Attensa's Exchange service to bypass the Outlook plug-in and deliver feeds directly to Exchange mailboxes. An AJAX (Asynchronous JavaScript and XML) Web Reader and mobile clients -- Blackberry, Good Mobile Messaging for Exchange, and Windows Mobile 5 -- complete the picture  <p>"I simply checked off options on forms to subscribe groups to individual feeds or multiple categories. Similarly, I set defaults for each group, such as whether feeds would be delivered to Outlook and which publishing features were enabled. </p> <p>There's suitable reporting, including which users are reading what feeds, the number of feeds in the system, and related statistics.  <p>For end-users, my testing indicated that <strong>Attensa for Outlook has minimal memory impact on Outlook. Feed Server works in the background gathering and processing RSS feeds, which were quickly pulled into Outlook using the standard MAPI protocol. </strong>As a result, when I signed into Outlook, the latest feeds were immediately available. <strong>Moreover, after I subscribed to a new feed, that information was sent to the appliance so the feed was kept current for everyone else who also had it on their personal subscription list.</strong>  <p><strong><a href="http://www.attensa.com/blogs/attensa/WindowsLiveWriter/InfoWorldRSSServerRoundUp_8A78/InfoWorld%20Outlook%5B14%5D.gif" target="_new" atomicselection="true"><img style="margin: 0px 10px 5px 0px" height="221" src="http://www.attensa.com/blogs/attensa/WindowsLiveWriter/InfoWorldRSSServerRoundUp_8A78/InfoWorld%20Outlook_thumb%5B14%5D.gif" width="254" align="left"></a> "Attensa's Outlook plug-in provided the best user experience of the products reviewed.</strong> Its clean interface -- with resizable panes and multiple views -- was further adjustable to my working style. For example, subscriptions could be displayed as one large news feed or by categories. In both cases the text layout was easy to read. Additionally, organizations can apply custom style sheets to match corporate branding."  <p>"You get several ways to arrange feeds in the order of importance: Predictive Ranking (feeds that would likely interest you based on the streams you read most frequently and consistently), personal favorites, or by date. I observed that <strong>Attensa's analytics techniques did indeed improve feed relevance the more I used the system."</strong>  <p><strong>"Of special interest, Attensa integrates with Salesforce.com.</strong> In this case, SFA changes are pushed directly to your mobile device via RSS -- eliminating the step of going to Salesforce.com to get updates on clients or prospects."  <p>"What's more, <strong>Attensa's AttentionStream synchronizes desktop, mobile, and Web RSS readers</strong> -- meaning articles read, filed, and deleted are consistent across all platforms."</p> ]]>
      
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