Portland, OR - September 25, 2007 - Attensa, Inc., the leading developer of RSS software for businesses, today introduced a virtual appliance version of the Attensa Feed Server. The new version of the Attensa Feed Server is a virtual appliance that provides enterprise customers with centralized administration, routing, security, search, synchronization, analytics and reporting for enterprise-wide RSS coordination. It brings together all of the tools IT administrators, team leaders and users need to manage and streamline the delivery of critical business information using web feeds behind the firewall.

Attensa is also offering customers an easy way to evaluate and pilot the Attensa Feed Server with a free trial version which can be downloaded immediately from Attensa.com. The trial version is a fully functional version of the Attensa Feed Server that supports five locally configured users, unlimited groups, unlimited feeds and can be quickly installed on the evaluator's hardware.

Attensa and rPath Partner on Feed Server Virtual Appliance to Alleviate the Configuration and Integration Challenges for Customers

Attensa developed the virtual appliance version of the Feed Server in partnership with rPath, provider of the first platform for creating and maintaining virtual appliances. A virtual appliance is an application combined with a streamlined operating system, offered in a format that runs in virtualized environments.

"Software applications delivered as virtual appliances represent a better way to distribute software, because the typical hassles of installation, integration, maintenance and administration have been removed,” said Marty Wesley, director of product marketing. "End-users will find the Attensa Feed Server to be an ideal way to begin building Enterprise 2.0 appications because it's easy to work with and build on."

To develop the Feed Server virtual appliances, Attensa uses rPath's web-based interface for configuring and maintaining virtual appliances, performing key tasks such as update management, application configuration, license management, and backup.

"Our partnership with rPath is helping us offer new ways for customers to easily experience the benefits of managed RSS for streamlining communications in the enterprise,” said Rich Rudolph, Vice President of Sales and Marketing of Attensa.

The Attensa Feed Server – Putting Web Feeds to Work Behind the Firewall

The Attensa Feed Server can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment that integrates seamlessly into the fabric of IT networks environments. With the Attensa Feed Server, individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Attensa feed readers for Windows, Mac, Microsoft Outlook, BlackBerry and other mobile phones, and in a secure online reader. Attensa's unique AttentionStream™ synchronization ties the server to the company's desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.

About Attensa

Attensa, Inc. is a venture backed software company developing enterprise RSS software that gets the right information, to the right people at the right time.

For more information and to keep informed about new enterprise RSS product introductions, please visit the company's Web site - http://www.attensa.com and at our blog - http://www.attensa.com/blogs/attensa.

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©2007 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.

PALO ALTO, CA and PORTLAND, OR – September 5, 2007 – Kapow Technologies and Attensa today announced a partnership to facilitate the adoption and use of Enterprise RSS solutions. The combination of Attensa and Kapow Technologies solutions enable a company and its knowledge workers to mash up and distribute internal and external data feeds via RSS, Atom and XML. The companies have forged joint-marketing plans for the coming quarters, which include an informational webinar to be held tomorrow.

The Kapow Mashup Server gives companies the ability to take any data source with a Web interface, including an RSS, Atom or XML feed, and quickly and easily repurpose it into an enterprise application. Leveraging the data served up by Kapow Technologies, Attensa's Feed Server and feed readers provide a secure managed feed environment for channeling Web feeds to specific users and groups behind the firewall.

“RSS has advanced past its news syndication roots and is now one of the most cost-effective, innovative ways to get access to and repurpose just about any web-based content,” said John Yapaola, COO of Kapow Technologies. “Our partnership with Attensa makes it easy for companies to both create RSS solutions with Attensa and then provide programmatic access to the data via the Kapow Mashup Server. Kapow Technologies and Attensa solutions are perfectly complimentary, and can be implemented easily to deliver full-featured, Enterprise RSS solutions on a timeframe and a budget that are not possible with any traditional software method.”

“Kapow and Attensa are working together to get the right information to the right people at the right time,” said Charlie Davidson, CEO of Attensa. “Together we are helping companies streamline communications and maximize their return on investment on internal and external content by making it easy to create and securely distribute web feeds containing critical business information.”

Webinar Tomorrow
To further illustrate the power and the benefits of Enterprise RSS solutions, Attensa and Kapow Technologies are hosting the following seminar tomorrow:

RSS Feeds: A Powerful Enabler for Data Syndication and Web 2.0 Applications

Time: September 6, 2007 8:30 a.m. PDT/11:30 a.m. EDT

Description: RSS is an innovative way to get access to and repurpose just about any web based content, both within the enterprise, or on the public web. Executives from Attensa and Kapow Technologies will explain why Web 2.0 application developers are embracing RSS as a flexible and powerful way to gain access to data and content embedded in web applications, and why the use of RSS is rapidly moving beyond its original design as a news syndication tool. Attendees for this webinar will learn how to:

• Quickly and easily create RSS or Atom feeds from any web based source
• Use RSS to syndicate and synchronize data across the enterprise
• Deploy role-based access to RSS feeds and content
• Visually organize RSS feeds into flexible views

Join Kapow Technologies’ founder and CTO, Stefan Andreasen and Attensa’s president and CEO Charlie Davidson for practical tips on how to build Enterprise RSS solutions that deliver tangible business value.

Visit http://www.kapowtech.com/news_events.html to register.

About Attensa
Attensa, Inc. is a venture backed software company developing Enterprise RSS software that gets the right information, to the right people at the right time. For more information and to keep informed about new product introductions, please visit the company’s Web site - http://www.attensa.com and at our blog – http://www.attensa.com/blogs/attensa.

About Kapow Technologies
Kapow Technologies is a market leader in Mashup Serving, Feed Serving and Web Scraping software that enables companies to deploy content-intensive applications, such as enterprise mashups and Web 2.0 services, at a fraction of the time and cost compared to traditional software methods. Because of these benefits combined with the company’s patented, unique visual scripting approach, Kapow Technologies has attracted more than 250 customers including Global 2000 firms such as AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, Audi and DHL. The company also serves Web 2.0 startups including SimplyHired, and Ziggs.com. Partners such as BEA Systems, IBM and Oracle make Kapow Technologies their top choice for projects including data collection, content migration, as well as mobile application mashups and service oriented architectures.

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©2007 Kapow Technologies and Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.