Portland, OR -July 18, 2006 - Attensa, Inc., the leading developer of RSS software for businesses, today introduced the world's first enterprise feed management appliance. The Attensa Feed Server is a Web feed server appliance that can be easily installed behind the firewall to create a secure, scalable, enterprise RSS environment. The Attensa Feed Server makes it easy for administrators to set-up and manage Web feed usage. IT administrators have full control over subscription access and the appliance makes it easy to quickly configure specific feeds for individuals and groups.

With the Attensa Feed Server individuals, workgroups, departments and entire organizations can securely receive internal and external RSS information. RSS articles can be read in Microsoft Outlook, in a secure online reader or on a mobile device. Attensa's unique AttentionStream™ synchronization ties the server to the company's desktop, web and mobile RSS readers so articles read, filed and deleted are continuously updated, regardless of when or where they are accessed.

"Web feeds are quickly evolving into the de facto delivery platform for getting critical business information to the right people automatically," said Craig Barnes, CEO of Attensa. "Just as companies integrated servers to manage email and the demands it placed on their organizations, Web feed servers are needed to manage the flow of information. These servers must easily integrate with current enterprise infrastructure; efficiently transfer information; protect valuable, proprietary information; and be scalable to serve large organizations. The Attensa Feed Server is all this and more."

Easy to Install and Deploy

The turnkey appliance is deployable in less than three hours and resides behind the firewall ensuring all data is kept private. It is a Linux-based system utilizing Java, TomCat and Apache. The appliance uses an open source database for its data store and can be optionally integrated with Microsoft Active Directory for user and group information, and with Microsoft Exchange for feed delivery via Outlook and other Exchange clients. Deployment is simplified because there is no need to install client software. RSS users can access their feeds through Attensa's AJAX Web RSS reader application. Or the server can be connected with Microsoft Exchange, so users can access their feeds via Microsoft Outlook.

Connects with Attensa for Outlook to Cut Through Information Overload

Organizations can further trim the costs of information work by connecting the Attensa Feed Server to Attensa for Outlook, a business class RSS reader designed to help knowledge workers cut through information overload by intelligently prioritizing RSS feeds and articles. Attensa for Outlook uses a unique predictive ranking technology which prioritizes RSS subscriptions and articles based on their importance to the reader.

The Attensa Feed Server uses AttentionStream™ synchronization to tie desktop, web and mobile RSS reader clients together so articles read, filed and deleted are treated consistently across all of the clients.

Requirements

Client software requires either Microsoft Windows 2000 or later, or one of the following Web browsers: Microsoft Internet Explore 6.0 or later, Firefox 1.0 or later, or Safari 1.2 or later. For pricing and additional information, please contact info@attensa.com.

Attensa for Outlook 1.5, is in public beta and is free for 60 days. It can be downloaded at www.attensa.com

About Attensa

Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

Portland, OR. - July 18, 2006 - Attensa, Inc., the leading developer of RSS software for business, today introduced the free, public beta of Attensa for Outlook 1.5, the first RSS reader that helps people cut through information overload by using predictive ranking to bring RSS subscriptions and articles that readers find most interesting to the forefront. The beta version of Attensa for Outlook 1.5 is available for download at http://www.attensa.com.

Predictive Ranking AttentionStream

Attensa's AttentionStream™ technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 1.5 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed.

Flexible Article Presentation

Attensa for Outlook 1.5 lets users choose how they want to present subscriptions and articles. In addition to being displayed using a standard Outlook format, subscriptions can be viewed in a "River of News" that simulates a single feed, regardless of the actual number of subscriptions. To accommodate varying preferences for feed-reading, articles can be read in order of importance based on:

• Priority - This view uses Predictive Ranking to intelligently predict which subscriptions and articles will be most important to the reader at any given time.
• Favorites - Articles are displayed based on which subscriptions are read most frequently and consistently. In addition to viewing a prioritized list of feeds based on AttentionStream analysis users can manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.
• Date - This view displays articles based on the most recently updated feeds.

New RSS users will find the reader intuitive and easy to use, while current RSS devotees will appreciate the ease with which they can import their OMPL files to get up and running quickly.

"RSS is destined to play a significant role in distributing critical information across the enterprise," said Craig Barnes, CEO of Attensa. "Attensa's AttentionStream technology gives information workers' efficiency a boost and cuts through information overload by automatically bringing critical information to their attention."

Improved performance and advanced compatibility with the Microsoft RSS Platform

Attensa for Outlook 1.5 also synchronizes with the new Microsoft RSS Platform. Leveraging the Microsoft Common Feed Store, RSS feeds are automatically synchronized across Attensa for Outlook, Windows Vista, Internet Explorer 7 and Outlook 2007 for a seamless user experience.

About Attensa

Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

"I absolutely LOVE this product. It was exactly what I was looking for. Thanks, and keep up the good work." Evan