June 22 - Los Angeles

Attensa is partnering with Six Apart on the Business Blogging Seminar series. Six Apart makes world-class blogging software, including Movable Type and TypePad. Their tools have helped 75% of Fortune 500 companies start blogging and allowed these them to minimize their technological overhead.

Together we'll be talking about how combining the power or blogs and RSS can

• improve customer loyalty
• turn customers into an extended sales force
• help you save money on marketing
• position your company as a thought leader
• improve internal and external communication practices
• get the right information -- to the right people -- at the right time

Speakers include:

• Anil Dash: Chief Evangelist, Six Apart
• D.L. Byron: Blog Business Summit / Boeing Case Study
• Matthew Bookspan, Director of Product Management, Attensa

Learn more >>

New York, NY. -- May 16, 2006 -- Attensa, Inc., the leading developer of RSS software for business, today introduced Attensa for Outlook 1.5, at the Syndicate Conference in New York. Attensa for Outlook 1.5 is the first RSS reader that helps people cut through information overload by using predictive ranking to bring RSS subscriptions and articles that readers find most interesting to the forefront.

Predictive Ranking AttentionStream

Attensa's predictive ranking AttentionStream™ technology continuously observes and analyzes explicit and implicit behavior as users read and process RSS articles. By continuously analyzing AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, RSS articles can be displayed in a prioritized list based on the likelihood that they will be of interest to the reader at another time. Feed priorities are constantly refined as the continuous stream of attention is processed.

Articles Presented in Choice of Attention Views

Attensa for Outlook 1.5 lets users determine how they want to view articles. Using a "river of news" to simulate a single news feed, regardless of how many RSS feeds the user has subscribed to. Articles can be read in order of predictive ranking, sorted by date or customized by the user. This new version of Attensa for Outlook gives users the control to manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.

"Today much of the effort around searching, retrieving, analyzing and sharing information involves spinning wheels and wasting time," said Craig Barnes, CEO of Attensa. "Attensa's AttentionStream technology gives efficiency a boost by automatically bringing critical information to the surface giving us more time to add value."

Improved performance and advanced compatibility with the Microsoft RSS Platform

Attensa for Outlook 1.5 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience.

Feeds can now categorized outside of Outlook using the Attensa toolbar for Internet Explorer and Firefox which automatically alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe and organize them in categories.

Attensa for Outlook 1.5 Public Beta

Attensa for Outlook 1.5 beta will be available for download on the Attensa Web site in June. (www.attensa.com ).

About Attensa

Attensa, Inc. is a venture backed software company developing an RSS network that cuts through information overload by intelligently delivering prioritized, relevant, up-to-the-minute information to people on any device they choose. For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

It's funny, Attensa does exactly what I thought RSS feeders were supposed to do but it seems no others (that I could find) came close to the functionality and ease of use. I use Outlook, I surf the net for news and blogs on varied topics. Now I do it with less time wasted. Nice work. Thanks. Stig Richards

Attensa Buzz - Attensa Outlook - OK Im Sold. Im having a really good week at being impressed with what applications are coming out now. The other day I fell in love with Pandora and today I picked up Attensa Outlook via TechCrunch. Attensa Outlook integrates with your Outlook and is slicker than any of the other RSS readers out there that I can tell. Ive currently got some low tech clients who I need to get using RSS. This is the tool to get them up and running.

May 16 - 17, 2006

Markets today are getting smarter faster than the companies serving them.

Technologies like weblogs, RSS, OPML, and podcasting are reinventing the experience of communications, and in the process, recreating how the media, public relations and marketing communications industries interact with their constituents.

Syndicate New York is the only industry event that addresses the nexus of activity happening as the walled gardens of the past transform into the syndicated and open platforms of the future.

Learn more >>

Portland, OR. - May 2, 2006 - Attensa, Inc., a leading developer of RSS software for business, today released Attensa Mobile, an RSS reader for mobile devices, and the newest version of Attensa for Outlook, an RSS reader with a feature set designed for business users. With these new Attensa RSS readers, users can access their RSS feeds anywhere - in Microsoft Outlook, on the Web and on mobile phones and PDAs. The new Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. They use Attensa AttentionStream™ synchronization to monitor every action from reading and deleting articles, updating feeds and tagging articles. Every action is instantly synchronized in Outlook, Online and on mobile device so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed. Users can stay current with the latest information on any computer and on their mobile devices without wasting time wading through duplicate content.

Attensa Mobile - Stay Current Everywhere

Attensa Mobile helps users get more out of their Web enabled mobile phone or PDA and stay on top of up-to-the-minute RSS news and information anywhere. Attensa Mobile is a web application for mobile RSS with significant speed and usability that connects mobile devices to Attensa Online to synchronize them with Outlook and the Web. It's fast and efficient with a clean, highly readable layout designed specifically for smaller screens.

Attensa Mobile is available free to anyone with an Attensa Online account. Getting started using Attensa Mobile is a simple three step process:

1. Open an Attensa Online account by registering at http://www.attensa.com
2. Download the Attensa Mobile to your phone or PDA by opening this webpage in the mobile device browser: http://mobile.attensa.com
3. Use Attensa Online or Attensa for Outlook to manage RSS subscriptions

"People are looking for RSS tools to help them stay current everywhere," said Craig Barnes, CEO of Attensa. "Attensa for Outlook 1.2 and Attensa Mobile are designed to provide people with easy to use, secure RSS readers that track and monitor constantly changing business information anywhere."

Attensa for Outlook 1.2 - RSS Reader Designed for Business Users

Attensa for Outlook is the RSS reader designed for business users looking for an easy to use, secure RSS reader for Outlook that helps track and monitor constantly changing information without having to search or request it. The newest version supports AttentionStream™ synchronization with new Attensa Mobile and Attensa Online.

• Access feeds anywhere - in Outlook, Online and on Mobile Devices - Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers, users can access RSS feeds anywhere - in outlook, on the Web and on mobile devices.
• Safe and Secure Subscriptions to Internal and External RSS feeds - Attensa RSS readers handle secure feeds with authentication credentials to insure critical information is only being read by authorized viewers.
• Automatically Find, Preview and Add RSS Feeds - The Attensa toolbar for Internet Explorer and Firefox automatically alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe.
• Easy to Use & Easy to Read - The clean UI design with resizable panes and multiple views makes it easy to stay current with fast-breaking business information. Attensa for Outlook supports custom style sheets that match corporate brand standards.
• Powerful Automated Search Tools - The use of persistent targeted RSS searches to continuously deliver highly relevant information slashes the time it takes to stay on top of rapidly changing information.
• Create, Import and Export Custom Reading Lists - Create custom sets of newsfeeds for the whole company, departments and workgroups. Easily import and export reading lists based on OPML files comprising custom lists of news feeds.
• Keep Feeds and Articles Organized with Tagging and Categories - Attensa for Outlook supports categories or hierarchical folders and tagging to keep feeds organized, accessible and searchable.
• Republish to Blogs and Forward Articles as Easily as Sending and Email - Users can effortlessly post content from RSS news articles or email to blogs without leaving Outlook or loading a browser. Select and add text in the Outlook email format and click the Publish button in the Outlook toolbar. Attensa for Outlook currently supports Blogger, Live Journal and Typepad blogging tools.
• Easy to Support - Attensa for Outlook is unobtrusive and has a minimal memory impact on Outlook performance. The Attensa RSS Engine Works in the background to gather, process, organize and store RSS feeds whether Outlook is running or not.

Pricing and Availability - Attensa for Outlook 1.2 is available immediately for download on the Attensa Web site (www.attensa.com) for $30. In addition to a copy of the product, the payment includes a one year subscription to AttentionStream synchronization with Attensa Online and Attensa Mobile.

AttentionStream™ Synchronization - One Step Closer to Smart RSS Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa
Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose. For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.