Portland, OR. - February 1, 2006 - Attensa, Inc., a leading developer of RSS infrastructure software, today announced the availability of Attensa Online, a free Web-based RSS application. Attensa Online takes advantage of Attensa's unique AttentionStream article level synchronization that connects desktop, web and mobile RSS reader clients so articles read, organized and deleted are kept up to date no matter where or how they are accessed. Attensa today also announced Attensa for Outlook 1.0 and the two can be used together to easily manage RSS feeds and articles from any computer with an Internet connection.

Attensa Online - The Free Web Based RSS Reader

Attensa Online is a free Web based RSS reader service that works like a dedicated RSS reader application to make keeping on top of RSS information easy. Accessible from any computer with an Internet connection, Attensa Online is an accessible AJAX application with resizable panes and multiple views that lets users create a personalized RSS workspace with an intuitive layout and article format that makes reading articles easy. It is the only Web based RSS reader that offers a Web page view showing the article source Web page in a reading pane. This saves time reading articles from news feeds that only serve headlines or brief article summaries. Other features and benefits include:

• User friendly - Attensa Online works like a dedicated RSS reader application to make keeping on top of RSS information easy. Resizable panes and multiple views enable users to create an RSS workspace customized to their preferences.
• Works hand-in-glove with Attensa for Outlook Users of Attensa for Outlook enjoy the convenience of using any computer anywhere to keep on top of RSS articles. Every action from updating feeds, reading and deleting articles, subscribing to new feeds to adding tags will be instantly synchronized in Outlook. Users can stay on top of all their latest information without wasting time weeding through the same articles on multiple devices.
• Fast and Easy - With Attensa Online, subscriptions and articles load quickly. Also, marking articles as read and deleting them is a snap with all actions in Attensa Online instantly synchronized in Attensa for Outlook.
• Multiple views - Attensa Online displays every headline and article summary right in the browser window. To read the complete article, users click on the headline or summary to retrieve the web page. To enhance the readability of the news, Attensa provides custom controls for displaying the length of each article summary. Or, for added convenience, users can utilize the Web page view to see the article source Web page without leaving or opening a new browser window or tab. This is great for feeds that just give a snippet of their content and don't support full text.
• RSS Friendly - Attensa Online works with any RSS feed on the Web including RSS 0.9, RSS 1, RSS 2 and Atom.

Pricing and Availability - Attensa Online is free. Users can create an account and access the service at www.attensa.com.

With AttentionStream™ synchronization, every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online. Users can now manage all the latest information with no more wasted time wading through duplicate content no matter where they are accessing and reading their feeds.

AttentionStream™ Synchronization - One Step Closer to Smart RSS

The introduction of Attensa for Outlook and Attensa Online is the first step in a three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying infrastructure that aggregates and triangulates attention metadata. Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.