Attensa Buzz - Now I can read my emails, RSS feeds and podcasts as well as surf the web if I want. Best of all I can now forward posts of interest to people via email or post them to my own blog. I could have done this with Newsgator but now I can syndicate my podcasts and then have them automatically on my Windows Media Player (or iTunes) and then on to my Creative Zen if I want - thus time-shifting my information consumption - by listening later. Best of all Attensa seems to be agnostic to the enclosure tag and supports RSS 2.0

"Now that I've had a chance to see Attensa's solution in action (here at the Syndicate Conference in San Francisco), I can understand why John Palfrey's RSS Investors venture capital outfit selected the company as one of its initial investments (valued at $9 million)."

San Francisco, Ca. - December 12, 2005 - Attensa, Inc., a leading developer of RSS infrastructure software, today announced the introduction of the 1.0 Beta version of its first RSS reader client, Attensa for Outlook 1.0 and is demonstrating Attensa Online, a new, free Web-based RSS application, at the Syndicate Conference in San Francisco, December 12-14. Attensa for Outlook and Attensa Online use Attensa's unique AttentionStreamTM article level synchronization that connects desktop, web and mobile RSS reader clients so articles are kept up to date no matter where they are accessed.

With Attensa for Outlook and Attensa Online users can easily manage RSS feeds and articles from any computer with an Internet connection. With AttentionStream™ synchronization every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online's. Users can now manage all the latest information with no more wasted time wading through duplicate content no matter where they are accessing and reading their feeds.

AttentionStream™ Synchronization - One Step Closer to Smart RSS

The introduction of Attensa for Outlook and Attensa Online is the first step in a three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying infrastructure that aggregates and triangulates attention metadata.

Attensa's AttentionStream™ technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

"RSS is a fantastic new communication tool but, it isn't helping with the information fire hose. In fact, RSS only increases the flow and makes it worse," said Craig Barnes, Attensa CEO. "The new RSS clients we are introducing at Syndicate are the first step in using Attensa AttentionStreamTM technology to turn the RSS fire hose of information into a drinking fountain."

Introducing Attensa Online - Invitation Beta to Free RSS Web Service

Attensa Online is a free online RSS service that can be accessed anywhere on any computer. Attensa Online is an AJAX-based web application that works like a dedicated RSS reader application to make keeping on top of RSS news and information easy. Subscriptions and articles load quickly and marking articles as read and deleting articles is easy.

Resizable panes and multiple views let users create an RSS workspace that is flexible and intuitive. Options for displaying articles include headline only, headline with one-sentence introductions, headlines with first paragraphs or complete articles. Users view the article source Web page without opening a new browser window or tab.

To participate in the Attensa Online beta visit http://online.attensa.com

Attensa for Outlook 1.0 Beta - Three Useful and Easy to Use RSS Tools and Last Chance for Free Download

Attensa for Outlook 1.0 Beta is the sixth significant update since Attensa introduced the full-featured RSS news reader for Outlook in June 2005. When users download Attensa for Outlook they get the Attensa Engine, Attensa for Outlook and Attensa RSS toolbars for Firefox or Internet Explorer. The Attensa Engine is a desktop application that runs outside of Outlook, working in the background to gather, process, organize and store RSS feeds whether Outlook is running or not. With background processing, RSS news feeds are seamlessly pulled into Outlook. There is no waiting for feeds to load every time Outlook is launched. The engine keeps track of RSS subscription preferences and data, and keeps those RSS subscriptions current. It takes care of downloading any subscription files and updating an RSS news feed database on your PC.

Innovative features, fit and finish

• Attensa Toolbars for Firefox or Microsoft Internet Explorer
• Automatically detect RSS news feeds on a Webpage
• Preview Feeds and articles before deciding to subscribe
• Quickly access and read news feeds and articles from the browser toolbar
• Easily tag Web pages and blog posts using a pull down list.
• Articles tagged using Attensa automatically update and synchronize Del.icio.us bookmark lists.
• Tagged pages can be explored just using the toolbar
• Powerful search tools that make it easy to create unlimited custom news feeds based on keyword from the most popular search engines including:
• Blogdigger, Daypop, Del.icio.us, Feedster, Flickr, Moreover, MSN Spaces, Wired News and Yahoo!
• News is updated automatically and continuously
• Publish to LiveJournal, Blogger and TypePad blogs as easily as sending an email
• Automatically load audio Podcast files into iTunes and Windows Media Player playlists

Attensa for Outlook - Pricing and Availability

Attensa for Outlook 1.0 Beta is a free download. When it is released commercially Attensa for Outlook 1.0 will be cost $19.95. The price includes a one year subscription for AttentionStreamTM synchronization with Attensa Online.

For users who only need RSS in Outlook, Attensa for Outlook will continue to work inside of Outlook at the end of the first year's subscription.

Attensa for Outlook 1.0 Beta can be downloaded for free at http://www.attensa.com.

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com and at our blog at http://attensa.typepad.com.

San Francisco, Ca. - December 12, 2005 -Attensa, Inc, a leading developer of RSS Infrastructure software and FreeRange Communications, the leading provider of mobile RSS solutions, are working together to help people stay on top of the latest information wherever they go. The technology alliance brings together the FreeNews dedicated RSS reader for mobile devices developed by FreeRange with Attensa's AttentionStreamTM article level synchronization. This combination enables fast updating of subscriptions and connects desktop, web and mobile RSS reader clients so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed.

"The Internet on mobile phones isn't about surfing web pages; it's about information efficiency and getting the most out of your phone," said Jon Maroney, FreeRange CEO. "Our partnership with Attensa takes that information efficiency to a new level."

Attensa's RSS reader for mobile devices will use an OEM version of FreeNews, the RSS reader for mobile phones and PDA developed by FreeRange that is consistently recognized as the best of class dedicated RSS reader for mobile devices. FreeNews is a dedicated application for mobile RSS that has significant speed, usability and cost saving advantages over other RSS readers using WAP. With FreeNews, all of a user's RSS subscriptions can be downloaded at once and stored on the phone for reading when it is convenient. Other readers retrieve articles from the source as they are requested, resulting in long pauses, expensive downloads and significant user frustration. Instead of displaying tiny web pages that are slow to download and difficult to read and navigate, FreeNews presents news in a readable format specifically designed for mobile screens.

The AttentionStream generated by the Attensa branded mobile reader will be sent to the Attensa RSS Network where every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized across Attensa's mobile, desktop and Web based RSS readers.

"The marriage of our AttentionStream synchronization with the fast, well thought out FreeRange mobile RSS reader will help people stay on top of a rapidly changing world wherever they are," said Craig Barnes, Attensa CEO.

The integration of a mobile RSS reader is another step in Attensa's three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying value-add infrastructure that aggregates and triangulates attention metadata. Attensa's AttentionStreamTM technology is designed to help people cut through information overload by delivering fewer more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

About FreeRange

FreeRange Communications develops software applications that bring the power of the Internet to mobile phones and PDAs. People want information with them - whether it's news, blogs, stock quotes, weather, or sports. FreeRange delivers this information directly to your phone, 20x faster than existing methods. FreeRange is positioned at the intersection between mobile phones and the new Web services (blogging, RSS, social networking) that are defining the next version of the Internet. http://www.freerangeinc.com

December 12 - 14, 2005

As the premier event for content syndication trends, this definitive business-to-business conference provides awareness, clarity, education, deal-making and strategic business opportunities surrounding the emergence of online media syndication.

Learn more >>

PORTLAND, Ore. - December 5, 2005 - Attensa, Inc., a leading developer of RSS network infrastructure software, today announced that it completed a Series B equity funding led by RSS Investors, the first investment fund specializing in companies based on RSS technology. RSS Investors participated in the $9 million round along with existing investors SmartForest Ventures. The new funding brings the total investment to date to $12 million.

The capital will be used to fund development of the Attensa RSS product line including Web based RSS reader/aggregator infrastructure, RSS clients for PCs and mobile devices, and servers supporting RSS applications in the enterprise.

"Attensa''s use of RSS and vision for future applications of the technology make the company a perfect match for RSS Investors'' first investment," said Jim Moore, RSS Investors founder. "RSS has already had a profound affect on the way people gather and share information and we expect RSS to continue to play a significant role in the evolution of the Web. A technology like Attensa''s AttentionStreamT is an excellent example of how individuals and organizations can use RSS to build on collective thoughts and goals."

SmartForest provided the company''s early stage capital. "With its combination of technology, vision and leadership, Attensa is solidly positioned as a leader and innovator in RSS technologies," said Hugh Mackworth, Smart Forest Ventures managing partner. "We are excited to participate in this funding round and watch the evolution of this company and the dynamic RSS market."

Added RSS Investor Partner John Palfrey, "A new wave of Internet technologies including RSS, Attention data analysis, collaborative publishing and social networks are transforming the way people access, create and share information. Soon every citizen on this planet will serve as an editor accessing and sharing highly relevant information with anyone, anywhere. This tremendously powerful concept is being advanced by the technologies and services Attensa is pioneering."

Attensa, Inc. is developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device. The Attensa RSS network infrastructure efficiently organizes, distributes and measures RSS news feed articles and their associated AttentionStreamsT to deliver the most relevant information to users while providing publishers with meaningful metrics giving them deeper insights into how readers are interacting with their content.

"Attensa is fortunate to have investors like RSS Investors and SmartForest who support our vision of building an RSS network that cuts through the enormous demands on our attention and delivers more relevant information to users all over the world," said Craig Barnes, Attensa CEO. "RSS Investors is a partner that brings together the expertise of leading technology and Internet pioneers and venture capitalists and their insight, knowledge and access to emerging technologies will be a tremendous asset as we continue to grow our company."

"As we continue to deliver on our product line strategy over the coming months, this funding will accelerate our development of RSS infrastructure that cuts through information overload and delivers on the promise that less is more," said Eric Hayes, Attensa co-founder and Vice President of Research and Development.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company''s Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

About RSS Investors

RSS Investors is the first investment fund specializing in companies based on the Really Simple Syndication (RSS) family of standards and services. The fund, created by Jim Moore, John Palfrey, Richard Fishman, and Steve Smith and Tom Crowley (representing Ritchie Capital Management), is focused on supporting and nurturing Web 2.0 technologies and leaders who are championing RSS-related services.

About SmartForest Ventures

SmartForest Ventures makes seed stage and first round investments in the best and brightest new technology companies in the Pacific Northwest. A unique combination of early-stage venture capital fund and accelerator, SmartForest develops successful, fast-growth companies by providing capital, as well as expertise and mentoring.