October 26, 2005

Venture Oregon is the premier forum for new and emerging investment opportunities in exciting Oregon and SW Washington companies. This annual conference draws institutional investors and investment bankers from across the western US who are interested in the emerging companies that Oregon and southwest Washington have to offer.

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I love Attensa. It's a really great product. I tried Desktop Sidebar, and several other things before stumbling on to this one, and I have to say I like it the best. I like that I can read the news and my friends' blogs with my email. I love the new publish and forward features, that allow me to share news and things with others. That will make things a lot easier. Sara on the Attensa forum

PORTLAND, Ore. - October 10, 2005 - The newest version of the Attensa RSS reader for Outlook includes a Firefox toolbar that makes it easy to find, preview and subscribe to RSS newsfeeds from any Web page or blog offering RSS feeds. The Firefox RSS toolbar plug-in from Attensa automatically scans a Web page looking for feeds. When it finds an RSS feed, the Attensa RSS icon glows. A list of RSS newsfeeds available from the Webpage or blog appears when the icon is clicked. You can preview the articles included in a subscription before you decide to subscribe. To subscribe to a feed simply select the feed from the list. Every action performed using the browser toolbar is immediately synchronized in Outlook.

You can also use the toolbar read RSS articles from your subscriptions and launch the Attensa configuration interface. The new toolbar also makes it easy to add Del.icio.us tags. You can add tags to Web pages and blog posts from list using the Attensa Toolbar for Firefox. When you tag articles with Attensa your bookmark list on Del.icio.us is updated and synchronized automatically. You can also explore and access your tagged pages using the Firefox toolbar.

The public preview version 0.991 of Attensa for Outlook can be downloaded for free at http://www.attensa.com.

With the latest version of Attensa for Outlook users can select their browser of choice: Firefox or Internet Explorer to easily find, preview and add RSS news feeds and subscriptions from Websites and blogs.

Attensa for Outlook brings up-to-the-minute information and content from Websites, blogs and Podcasts directly into Microsoft Outlook.

Attensa for Outlook works inside Microsoft Outlook to bring up-to-the-minute RSS news and information from your favorite Websites and blogs right into neatly organized Outlook folders.

With Attensa for Outlook you can publish to LiveJournal, Blogger and TypePad blogs as easily as sending an email. Simply select an RSS article and click the publish button in the Attensa for Outlook toolbar. With version .99 you can publish to multiple blogs by simply selecting the target blog from an Attensa prompt. Attensa also automatically loads audio Podcast files into iTunes and Windows Media Player playlists.

First in a Line of Attensa RSS Readers

Attensa for Outlook is the first in a line of RSS readers designed for the desktop, the Web, for Web enabled mobile phones and PDAs and integrated into Microsoft Outlook, Attensa is developing RSS reader clients that use a single RSS engine which efficiently delivers and synchronizes information across devices via one entry point to the Web. Attensa's true-syncing capability ties desktop, web and mobile RSS reader clients together so articles read, filed and deleted are treated consistently across all of the clients.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

October 17 - 18, 2005

The premier executive conference for forward-thinking marketing and communications executives considering strategic initiatives in social media such as blogs, RSS and podcasts, BlogOn 2005 explored how leading corporations are using social media for business advantage.

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