I'll be showing how Attensa collaborates using Jive Software's Clearspace for cross functional projects. The presentation will be 4:48 (that's specific) on Thursday, September 6 at the Office 2.0 Conference in San Francisco. I've posted the Attensa presentation on SlideShare

I left Portland late Sunday night, or was it Monday morning? Anyway it was way dark thirty. I arrived in Boston at 11:00 am. I headed over to the Enterprise 2.0 Conference and sat down with CMP's Alex Dunne for this podcast interview. Excuse me if I sound rummy.

Andrew McAfee gave Enterprise 2.0 a report card at the Enterprise 2.0 Conference yesterday.

A - awareness of the concept
A- - Technologies
C - Communication of the results

And the professor has given us homework. He called on the industry to do a better job sharing best practices, applications and case studies. The Enterprise 2.0 Uncoalition might be just the forum to share the love.

In that spirit here's a start. We put this together for an enterprise customer who is using the Attensa Feed Server to improve corporate communications across their organization. I've blogged about this earlier in a series but here's the complete document.

Download Attensa's Feed Reading Best Practices

Ephraim Schwartz has written a great overview of Attensa in InfoWorld based on interview with our co-founder and CTO, Eric Hayes . InfoWorld is featuring an enterprise startup a day in the month of May and we are delighted to be selected.

Here's the take away.

"Attensa's software works by pushing RSS or managed Web feeds to specific users and groups behind the firewall, allowing knowledge workers in the enterprise to cherry-pick just the info they want. On the back end, the Linux-based Attensa Feed Server gathers feeds in the background, and gives IT administrators control of where those feeds go. Meanwhile, on the client side, Attensa has software for Windows, Mac, and BlackBerry, plus plug-ins for Outlook, Lotus SameTime IM, and others. Conveniently, the server takes care of syncing, so that if a user reads something on a BlackBerry, that same item is marked as having been read in Outlook as well.

Behind this basic infrastructure is AttentionStream, the real substance of Attensa's IP. AttentionStream prioritizes content based on a user's behavior, pushing that information to the top of the reader. "AttentionStream has the ability to intelligently and automatically pull information that is important to the user when they want it and push away information that isn’t important when they don’t want it," Hayes says."

Jeremy Wagstaff is writing about Attention in his Loose Wire column in the Wall Street Journal and he's mentions Attensa in his Loose Wire blog.

We couldn't agree more with his take away. "This is just the beginning. Further down the track, tools like Particls (and Attensa - my edit) will feed into our attention streams to find out what we're paying attention to and use that information to further hone their grasp of what we want to know. Expect them to continue the march of personalizing not just your hunt for information but the way it's delivered to you -- when, where and how."

Attensa's first step is the automatic prioritization of articles based on your reading behaviors. Location is playing a role with the ability to channel specific feeds to specific access points (the Web, the desktop, your smartphone and instant messaging)so the information you want (and just the information you want) shows up where you want it.