How does a 105-year-old company integrate enterprise 2.0 technologies with business process management tools to increase the efficiency of its operations? It starts with taking a hard and practical look at the challenges behind:

• Accelerating the pace of decision-making and getting better results
• Getting more value from an organization’s intellectual assets
• Keeping clients and staff informed through transparency and easier ways to share relevant information
• Ensuring that the right information gets to the right people in a timely fashion

These would be daunting challenges for an IT organization managing static resources in a controlled operations center. When your organization is constantly moving at sea, you add another level of complexity.

Wallem Services Limited sets a new standard managing IT innovation and services on a global basis. Their offices are not only distributed around the world, most of their offices float. Headquartered in Hong Kong, the Wallem Group's 8,500 employees in 21 countries provide a complete suite of value-added management services for more than 300 vessels that are constantly on the move around the world.

Patrick Slesinger, director and CIO of Wallem, is working to transition Wallem from being a top-down, command and control directed business to one where transparency unlocks the value of information in Wallem’s systems and delivers the highest levels of customer value.

The Wallem procurement system integrates K2 Blackpearl workflow management engine with Microsoft SharePoint and the Attensa Managed RSS Platform to create an innovative enterprise 2.0 application that brings a collaborative and transparent approach to the vessel management procurement activities.

Attensa's CTO and co-founder, Eric Hayes and K2's Dave Marcus and Seb Garrioch are the technical team behind the project.

We work with customers in Web meetings, on the phone and in IM everyday. Getting to meet Patrick at the Enterprise 2.0 Conference in Boston was a joy. He is a true global citizen. He kicked off his presentation and demonstration of this mashup by saying, "Presenting a live demo at a conference can either be the stupidest or the boldest thing you can do to show a technology solution." The demonstration came off without a hitch, a rare occurrence given the flaky Internet connections at the conference hotel. Chalk one up for bold.

In his talk Patrick enlightened us about bunkers and lubes, gave his perspective on the acceptance of smoking around the world and shared how salty seafarer language can enhance or tank your presentation depending on the audience.

Here are some of the comments following Patrick's session

"It makes a lot of sense. You presented a business process.You presented a very clear use case and articulated it very well. It is one the best actual use cases of integrating Enterprise 2.0. into the business process."

"All these talks about democratizing the workforce, yours is the only example that reflects the real world."

And, from Mike Gotta, who hosted the presentation: "This is not the typical RSS application. That was great. I think it’s stunning how simple things can work so well."

In Patrick's words, “This is not an elegant solution. But guess what? It adds value. It’s simple. Everyone knows what’s going on. If my chief architect leaves, I can hire someone else who will understand it. Business isn’t at risk.”

Here are the slides and screenshots from the demonstration.

| View | Upload your own

Catching up on reading recently I picked up and article titled Everywhere and nowhere that I had set aside regarding social networks appearing in the March 19, 2008 edition of the Economist. The question raised is whether there is a business behind the current crop of Social Networking sites. I don't have a dog in that fight. I was struck however by a comment by Charlene Li of Forrester Research. She observed future social networks “will be like air. They will be anywhere and everywhere we need and want them to be.” No more logging on to Facebook just to see the “news feed” of updates from your friends; instead it will come straight to your e-mail inbox, RSS reader or instant messenger. No need to upload photos to Facebook to show them to friends, since those with privacy permissions in your electronic address book can automatically get them.

I think this is a wonderful observation. As it relates to RSS I do have a dog in the fight. Right now I believe the opportunities for RSS/XML syndication to improve user experiences in our network world is grossly under appreciated. This has been highlighted recently as I have worked with business executives that are not familiar with RSS based tools. I will cover those discussions in a separate post. What I think is interesting for this discussion and about Charlene Li's observation is the difference between a "social portal" and a "social network". As the tools and services evolve I hope that these definitions will start to evolve to better reflect what is happening.

Networks are generally thought of as nodes with interconnectivity. When I visit Facebook as an example I am viewing a window into a social network. It is only one of my social networks that I see through that window. I have a similar view of my working social network at Attensa in our Clearspace community and other views of other areas of my social network elsewhere. I am beginning to think of these as Social Portals. When these portals are all connected they form my Social Network.

You can probably see this one coming..... how do I connect them in order to form my social network? RSS. I do not want to be misunderstood on this point. I am not saying that RSS is the center of my network I am simply saying that it is plumbing that allows me to observe and interact with my entire network.

This may not make sense if your view of RSS is based on a traditional RSS reader or aggregation portal. Most peoples is, even those using RSS to monitor the live web. Expanding this perspective has been the fun part of showing business people what can be done with the Attensa solution. Our recently completed version 3.0 shows the promise of RSS and the fulfillment the concept of "social networks" by providing a framework for both "subscribing" and "publishing" across the bounds of "social portals". Using this tool I can participate and interact across all the individual portal views. I often want to take information or interactions from one portal and share them with another by republishing it. I often also want to contribute thoughts directly to one or more communities without having to navigate through the different portals. I can also connect blogs and social portals etc. Now we are talking social network.

I have also found the best way to describe this is to show it. So I vow in the coming days to do some screen cast discussions. Many people that follow Attensa and this blog are very familiar with RSS so you may already be thinking about these topics but I hope that the discussions will help expand the view of RSS as a framework "publish-subscribe" networks. Within business organizations these are powerful concepts that connect not only workplace social applications but also core IT systems and people directly. The implications for innovation, efficiency and competitiveness are big.

On the issue of social portals and social networks, I hope that the market will begin to make some distinctions that are not being made today. That may be too much to ask of the same group that came up with "marketecture" terms such as "social graphs" but we can hope. In the end I guess you can call it anything you want as long as the result is connected, productive and profitable.

With the new attensa.com site launched today and a new version of the Attensa Managed RSS platform in the bag, we're heading to Boston for the Enterprise 2.0 conference.

We're one of pod people in the exhibit area. If you are heading to the conference stop by pod 404 by:

Tuesday, June 10: 11:00 am – 1:00 pm & 4:30 pm – 6:30 pm

Wednesday, June 11: 12:00 pm – 2:00 pm & 4:30 pm – 6:30 pm

On Tuesday at 1:00 I'll be joining a panel hosted by Mike Gotta:

Enterprise RSS: Connecting People, Information & Communities

Here's the panel overview:

"Delivering a communication channel that enables people to subscribe to the information they need, includes filtering and alerting mechanisms to notify people of important changes, and provides access points across multiple application contexts, is an incredibly powerful solution. Deployment of feed syndication platforms to manage proliferation of RSS feeds can improve worker productivity, drive business performance and aid in community-building efforts across people with common information interests. In this panel, senior strategists from leading enterprise RSS vendors and enterprise customers share their perspectives on market trends across different industries."

And we wrap it up on Wednesday afternoon with our friend and customer Patrick Slesinger, the innovative CIO of the Wallem Group,  in a session: Integrating RSS and Business Process.

Patrick will be demonstrating how Wallem is integrating Attensa managed RSS with K2 BlackPearl business process management and workflow tools to automate and communicate procurement processes in a rather unique globally distributed enterprise. Wallem manages more than 300 ships, so most of their offices float and are on the move around the world.