The Burton Group's Mike Gotta provides a sound perspective on why a managed RSS solution makes sense for organizations compared to the unstructured use of online syndication and tagging services.

It boils down to this - efficiency, security, risk, confidentiality and insight.

Mike says it all here:

"While there are clearly a lot of benefits to social software tools and new technologies such as XML syndication (RSS), due diligence is required from the perspective of security, risk, audit competitive intelligence and overall confidentiality.  Some level of purposeful transparency is often perfectly acceptable and is actually a good practice in many situations. But being ignorant to how transparent you are as an enterprise can have consequences (e.g., a public relations nightmare, or serious breach of security) and that can be true if you are not paying attention to these emerging technologies and use of consumer services within your organization."

The Attensa Feed Server connected with Attensa for Outlook creates a managed environment that provides:

• Administrative control over subscriptions
• A locked down RSS reader that works in Microsoft Outlook
• Reporting and analytics that provide insights into the feeds being read and tagged