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Newsgator Toolbar and Attensa - Imitation is the Sincerest Form of Flattery

Scott Niesen

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Apparently the Attensa toolbars we introduced more than a year ago for tagging, identifying, previewing and subscribing to feeds and our tagging toolbar are pretty good ideas.

Newsgator just announced a beta of their toolbar today.

With the Attensa browser toolbar you can:

- identify all of the feeds available on a page
- preview the feed and articles to see if you want to subscribe
- subscribe with a click
- access all of your feeds and articles in your browser
- tag articles and synchronize with del.icio.us

Here's a duplicate of a post I wrote in December 2005 describing the wonders of the Attensa toolbar for Internet Explorer and Firefox.

Chiclets_2_2

The Chiclet problem surfaces at the Syndicator Blog. The rash of badges is totally out of hand.

Attensa has another approach to finding feeds and easily subscribing from a Web page or blog from your browser.

We use a toolbar in IE or Firefox to identify feeds and to let you see what kinds of articles are available before deciding to subscribe. This eliminates the need to clutter a page with branded badges. On the one hand this may not be the brightest marketing move on Attensa's part... but it sure makes sense from a user's perspective.

No_stinking_badges_small_3_1

Here's a screenshot of Attensa auto feed detection at work:

Attensa_autom_feed_detection_2_3

 

And here's the feed preview

Attensa_feed_preview_1_2

Let us know what you think.

P.S. Thanks for letting us know it's a great idea, Newsgator.

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