On Thursday evening  at Supernova, the real world and the virtual world can watch Craig Barnes, Attensa CEO, explain in five minutes why the AttentionStream technology and products we are building matter. It's all part of the Supernova Connected Innovators showcase and gala created in collaboration with TechCrunch.

If you have a Second Life account you can catch streaming video of Craig's pitch in the Supernova Lounge.

You can keep up on the Supernova happenings in the Supernova media center and you can access the Supernova blog, wiki and more at the Supernova Community Connection.

Brian Keairnes at the StartupSpot has compiled a very practical list of business wiki applications covering sales, marketing, research, customer service, product planning and more.

We met Frank Gruber at Syndicate in New York in May and last week our Director of Product Management, Matthew Bookspan, brought Frank up to date on our RSS server plans. He's posted an overview on Somewhat Frank covering RSS applications, how an appliance approach simplifies installation and how having a central access point for receiving and distributing internal and external feeds uses bandwidth efficiently.

Thank you Frank.

Jupiter Research has a report "RSS Comes of Age: Budgeting, Deploying, and Measuring RSS" by Greg Dowling. Currently 29 percent of large companies ($50 million + in annual revenues) publish content via RSS. That number is projected to jump to 63% by the end of 2006. That's just six months away.

The report's recommendation's include, "In order to maximize their investment in RSS, site operators should leverage emerging tools and technologies specifically tailored to RSS."

If you're one of the companies making the move to RSS, talk to us about lowering the barrier for feed management and deployment while helping users control the flow of the inevitable RSS fire hose. It's what Attensa is all about.

We met DL Byron on the road at the first Six Apart Blogging for Business seminar in San Francisco. Byron is a talented designer, entrepreneur and business blogging expert who has done some innovative blog strategy and design projects for Boeing and others. He's working with Attensa connecting our web marketing and blogging strategies and bringing some polish to our look and feel.

Did I mention he's an author? He is. If you live near Santa Monica you can meet Byron, the author of the new book Publish and Prosper: Blogging for Your Business. Textura Designs and Colorado Ski Country USA (another of Byron's clients) are hosting an espresso break following the LA edition of the Six Apart Attensa Business Blogging seminar.

Join us June 22 at 2:30 PST
Sheraton Delfina
530 West Pico Blvd.
Santa Monica, CA 90405
310.399.9344

You can start reading here.

We gave Charlie Wood an overview our Attensa Enterprise RSS server yesterday and he has a great write-up on Moonwatcher.

We're planning a July launch of our server which includes RSS proxy services, a web-based reader, optional integration with Microsoft Exchange and Active Directory, and support for secure feeds.

To simplfiy installation and configuration we'll be offering the server as an appliance. The major advantage of shipping a pre-integrated hardware appliance is the dramatically simplified install and config process. It's built on Linux, Apache, Tomcat, PHP, and an open-source database, and includes all of those components out of the box.

Charlie does a great job on his competitive comparison. In an earlier post he discusses the pros and cons of software versus appliance for installation.

If you want more details on the server let us know.

Charlie - I talked to Matthew Bookspan this morning and he's ready for the podcast.

Three articles caught my attention this week and together they create a snapshot of the current state of affairs of Enterprise 2.0.

The first is BusinessWeek's CEO's Guide to Enterprise 2.0 written by Rob Hof. It's a terrific overview with examples of how innovative companies are using blogs, wikis, search and RSS to improve customer communications, overcome information overload and streamline collaboration. The article concludes with an observation by Tim O'Reilly that companies who embrace Enterprise 2.0 technologies will outperfrom those who don't.

Next I read Enid Burns' piece on Executives Slow to See Value in Corporate Blogging on ClickZ. In a survey with 150 senior executive from Fortune 1000 companies only 5 percent said they see corporate blogging as a communications medium; 3 percent see it as a brand-building technique; and less than 1 percent see it as a sales or lead-generation tool. Many respondents doubt the credibility of blogs as a communications tool (62 percent); brand-building (74 percent) and a sales or lead generation channel (70 percent). Robbin Goodman, EVP and partner at Makovsky & Company, the firm that released the study, said in what may be the understatment of the week, "There is a learning curve that needs to take place." Robbin also points out "The benefits of blogging for a business can significantly outweigh possible risks."

I also listened to David Berlind's podcast Reality Check: Wikis? Sorry. Never Heard of Them. He turns the table on a technology tradeshow by interviewing the attendees instead of the exhibitors. His conclusion, technology executives who are beginning to explore these new technologies and tools are extremely clear on why they need to embrace the newer technologies but they're just not sure what those technologies are.

Taken together, the articles are a clear indication that companies including Attensa need to do a better job explaining the benefits of adopting our technologies. They also point out that technology executives who embrace Enterprise 2.0 tools early can have a significant competitive advantage.

It's good when your company name begins with the letter A. That puts Attensa at the top of the list of the Supernova Connected Innovators. Attensa joins 11 other companies with "extraordinary potentional to create new markets and shape the connected future."

The companies were selected by Supernova and Mike Arrington of TechCrunch from nearly 100 submissions. Thanks.

Supernova 2006  is June 21 -23. In San Francisco.

As Web 2.0 applications evolve and become more relevant to business, we believe that easy to implement and easy to use collaboration applications are key to a new level of team productivity.

We are partnering with Central Desktop, a web-based collaboration and project management tool for business teams.

Central Desktop provides a secure online project management space where teams can share files, track projects, converse and automatically keep up to date on their progress through a project specific RSS feed.

Attensa  for Outlook makes reading and interacting with Central Desktop Workspace feeds easy. Updates can be delivered to an Outlook folder dedicated to the project.

Luis Suarex at ELSUA - A KM Blog links to an article in CIO titled "Who Knows Whom and Who Knows What" which delves into the value of understanding Social Networks in your business. Social Network Analysis can be used to indentify experts, thought leaders and the most effective communication channels for disseminating critical information that can create strategic advantage.

It won't be long before AttentionStream analysis will be used to improve colloborative networking by automatically identifying the most efficient information distribution channels.

You can read more about the role of AttentionStream technology and SNA in our new Download attensa_enterprise_rss_whitepaper_0605.pdf .