Sales professionals can now track Salesforce.com leads, opportunities, activities, contacts, documents, and support cases in Outlook using Attensa for Outlook and Spanning Salesforce from Charlie Wood's Spanning Partners.

With Spanning Salesforce you can subscribe to personalized, secure RSS feeds to stay on top of their most important CRM information without logging into Salesforce.

Spanning Salesforce is available on the Salesforce.com AppExchange.

Yesterday Craig Barnes, Attensa's CEO and Seth Goldstein, CEO of Root Markets, discussed their views on how applied attention technology works for users. The Attensa approach is to use AttentionStreams to continuously and automatically prioritize information so that the most useful information bubbles to the top, helping to control the flow of the RSS information firehose. The Root Market approach is let user track their clickstreams on the Web and to use and share their history in a marketspace that trades qualified sales leads for offers of value.

The Agile Buzz has the play by play here.

And David Utter at WebProNews raises a valid question on the privacy concerns tied to an Attention based marketplace.

For the first time since we introduced Attensa nearly one year ago we are delivering on the promise of less is more. At Syndicate we are previewing Attensa for Outlook 1.5 which displays feeds and articles in the order you want to read them.

Attensa for Outlook 1.5 uses a "river of news" to simulate a single news feed, regardless of how many RSS feeds the user has subscribed to.

Version 1.5 uses our predictive ranking AttentionStream technology. By continuously analyzing implicit and explicit AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, RSS articles can be displayed in a prioritized list based on the likelihood that they will be of interest to the reader at another time.

Feed priorities are constantly refined as the continuous stream of attention is processed.Articles can be read in order of predictive ranking, sorted by date or customized by the user. This new version of Attensa for Outlook gives users the control to manually rank feeds by simply dragging and dropping the subscription to the top or bottom of their subscription lists.
 
Attensa for Outlook 1.5 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience.

You can see for yourself in June.

We are in New York at the Syndicate Conference. With its focus on RSS and publishing, Syndicate is one of our favorite shows. It also allows us to catch up with a lot of folk we don't see nearly often enough.

We are previewing Attensa for Outlook 1.5 which showcases our first use of AttentionStream technology. We are excited for its potential, and judging by the reaction at PC Magazine when we demoed it to them yesterday, they are too.

Speaking of upcoming news, we thought we would let you know where we plan on being for the next couple of months in case you will be at any of these conferences and would like to get together. Don't be shy about saying hi and stopping in for a conversation.

You can find our event schedule here.

Syndicate New York: May 16 -17

Attensa President and CEO, Craig Barnes is on a panel with Seth Goldstein of Root Markets discussing - "Selling Attention: Two Differing Views"

05/17/2006, 1:30 PM - 2:25 PM

Attensa will be sponsoring the SixApart Business Blogging Seminars being held:

New York -  May 25, 2006

Los Angeles - June 22, 2006

Red Herring "Pursuit of Disruption" Conference - Monterey- May 23-25