In his recent Fortune Magazine article, "How I Work", Bill Gates talks up the emergence of what he calls "the digital workstyle."  Mr. Gates is living what most of us can only dream about: the paperless desk. Even with his sophisticated use of hardware and software - he talks about the challenges of information overload and information underload. "Staying focused is one issue; that's the problem with information overload. The other problem is information underload. Being flooded with information doesn't mean we have the right information or that we're in touch with the right people."

Interestingly, there was no mention of enterprise RSS in the Fortune piece. Attensa is working to help companies manage feeds in the same way other technologies manage email, instant messaging, etc. So, while their e-mail is being filtered, flagged and funneled, Attensa's RRS for the enterprise will update and prioritize to get "the right information" from or to "the right people" at "the right time."