I returned to Attensa's galactic headquarters today after three days in San Francisco attending the Syndicate Conference. Coming off the heels of our Series B investment by RRS Investors and SmartForest, Syndicate was a bit like our official coming out party.

We spent the time demoing the 1.0 Beta of Attensa, showing off Attensa Online for the first time in public and meeting with lots of great people and partners. I've been so  busy preparing for the show and working the show that I haven't had time to write about our announcements and the great reception to our products and strategy.

We used the Syndicate Conference to announce two more steps in our on-going work to create an RSS network that uses AttentionStream synchronization to cut through information overload.

You can read the news release Attensa Introduces AttentionStream Synchronization at Syndicate Conference but here's the Reader's Digest Condensed Version:

We are taking the veil off Attensa Online, our free online RSS service that can be accessed anywhere on any computer. Attensa Online is an AJAX web based application that works like a dedicated RSS reader application to make keeping on top of RSS news and information easy. Subscriptions and articles load quickly and marking articles as read and deleting articles is easy.

Resizable panes and multiple views let users create an RSS workspace that is flexible and intuitive. Options for displaying articles include headline only, headline with one-sentence introductions, headlines with first paragraphs or complete articles. Users view the article source Web page without opening a new browser window or tab.

We will opening up the Attensa Online beta shortly after the conference. We want to test in stages. Sign up here and we'll notify you to set up your account.

We are introducing Attensa for Outlook 1.0 beta. The feature set is complete and we want to give you one more chance to get it for free and put it to the test.

We've come up with a pricing program that takes into account your extensive and valuable feedback. Attensa for Outlook 1.0 Beta is a free download. When it is released commercially Attensa for Outlook 1.0 will cost $19.95. The price includes a one year subscription for AttentionStream synchronization with Attensa Online.

For users who only need RSS in Outlook, Attensa for Outlook will continue to work inside of Outlook at the end of the first year's subscription. Synchronization with Attensa Online won't unless your subscription is renewed. For less than a double cappuccino a month at Starbucks, being able to access your feeds on any PC seems like a good deal to me, but you'll be the judge. 

Attensa for Outlook and Attensa Online use our unique lightweight AttentionStream synchronization for fast updating of subscriptions at the article level and frequent synchronizations across multiple RSS clients. Every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online. The AttentionStream also includes near real-time analytics which, as we continue our development, will be the key to providing you with prioritized, more relevant articles.

We also announced our strategic partnership with FreeRange Communications to bring Attensa to mobile phones and PDAs. FreeNews is a dedicated RSS Reader app that works with Blackberries, Palm and Java enabled devices. It's fast, it's easy to read and it saves you money because it pulls your feeds and articles down all at once and stores them on your phone so you can read without racking up air time. Will put the Attensa brand on their reader and send the AttentionStream data to our backend so when you read articles on your phone everything will be synchronized and down the road the AttentionStream data you generate will add more fuel to the prioritization filtering.