As we continue the development of an RSS network based on attention streams to intelligently improve the relevance of information for everyone using RSS, our mantra is Less is more.

Brain power and energy are being devoted to the development of the Attention.xml spec through Dave Sifry and the brain trust at Technorati. We think it is just as important to start bringing consumers and businesses into the loop on how RSS and attention can deliver on the Less is More promise. Even the passionate and eloquent voice of Steve Gillmor can't don't it alone.

Craig Barnes, our CEO, has issued a call to action to establish an industry initiative to evangelize the inherent benefits of artfully using attention data to drive RSS to the next level.

If you or your company want to join us in this noble effort, send me an email.