A few days ago I linked to Craig Barnes call to action to start "attention.org" an industry coalition dedicated to helping consumers and businesses understand the concept of attention. Apparently Craig isn’t the only one thinking along these lines.

Introducing AttentionTrust.org — mysterious isn’t it? While there’s not a lot of there there, it’s a start. Especially when you find out Steve Gillmor and Seth Goldstein are behind it. Dan Farber has more of the story here.